#Adtech

What’s next for AdTech? Malika Kennedy on real shifts behind the buzzwords

Yango Ads is pushing the boundaries of adtech by seamlessly blending foundational technologies with cutting-edge AI-powered tools and machine-learning algorithms

Gameball

Adtech platform Gameball raises $3.5m for international expansion

Founded by Egyptian entrepreneurs, the platform enables omnichannel retailers to have a 360–degree view across all customer touchpoints