channels by stc Group: A Successful Journey of Expansion and Tech Innovation in the GCC Region

Over recent years, channels by stc Group, the sales and distribution arm of stc Group, has significantly expanded its footprint across the GCC region. This growth not only demonstrates the Group’s dedication to driving technological innovation but also reaffirms its mission to enrich lives through cutting-edge solutions.  

By entering key GCC markets, including Bahrain, Oman, and Kuwait, channels by stc Group has set a new benchmark in the sales and distribution landscape, showcasing strong trajectory of growth and commitment to regional development. 

Kingdom of Bahrain: Since its inception in 2010, channels by stc has forged strong partnerships, employing over 270 staff members and operating 14 sales outlets with more than 2,800 points of sale. The division has become an integral part of Bahrain’s digital ecosystem, providing a wide range of products and services that cater to both individual consumers and businesses.  

Sultanate of Oman: Launched in 2011, the division has become a strategic and exclusive partner of Omantel, Oman’s leading telecommunications provider. With over 260 employees, channels by stc operates 25 sales outlets, collaborates with 1,200 merchants within Oman, and maintains partnerships with 36 merchants outside the Sultanate. It also offers more than 10,000 points for recharge cards.  

Kuwait: Established in 2021, channels by stc has rapidly gained prominence, employing 106 staff members and operating over 3,200 points of sale. It serves as the strategic partner of stc Kuwait in sales and distribution. Despite being a relatively new entrant in the Kuwaiti market, channels by stc has quickly established itself as a key player by focusing on customer satisfaction and delivering high-quality products and services.  

channels by stc’s regional expansion is complemented by impressive milestones in its sales and distribution capabilities, creating a robust and far-reaching network. With over 70,000 points of sale, the division ensures that customers across the GCC have easy access to a wide range of tech products and services, including those in remote and underserved areas, reflecting its commitment to inclusivity and digital accessibility. The presence of 137 distribution centers plays a crucial role in ensuring the timely and efficient delivery of products to various points of sale.  

By optimizing its supply chain and logistics operations, channels by stc maintains high service standards and meets the growing demand for tech products. Additionally, partnerships with more than 24,000 merchants enable the division to offer a comprehensive portfolio of products and services, built on mutual trust and a shared vision of driving digital transformation in the region.  

The operation of over 230 sales outlets serve as customer touchpoints where individuals can experience the latest tech products and receive personalized assistance. These sales outlets are designed to provide a seamless and engaging customer experience, reinforcing channels by stc’s reputation as a customer-centric organization. 

With expansion has also come diversification specifically around product offerings beyond smartphones. The division now provides a range of smart TVs and audio systems for immersive home entertainment, a variety of PCs and tablets for professionals and students, wearable devices for health and fitness monitoring, and speakers and audio equipment to cater to diverse audio preferences. 

This diversification is bolstered by strategic partnerships with industry-leading brands such as Apple, Samsung, Huawei, Lenovo, ASUS, Microsoft, Amazon, and Foodics. These collaborations enable channels by stc to offer cutting-edge products that meet the highest standards of quality and innovation. 

By enhancing its sales and distribution network, diversifying its product offerings, and forging strategic partnerships, the division continues to drive digital transformation and enrich lives. As channels by stc Group looks to the future, it remains committed to delivering cutting-edge tech solutions and exceptional customer experiences, paving the way for a more connected and digitally empowered society.