Spain’s premier football division, La Liga, further strengthened its ties with the Middle East on Tuesday when it announced it is to open a regional office in Dubai, its first location outside of Spain.
The office, to be based in Dubai Airport Freezone (DAFZA), will aim to attract further sponsorships from the region and act as the main point of contact for the Middle East.
La Liga’s top two football sides, FC Barcelona and Real Madrid, are both sponsored by Gulf-based companies, Qatar Airways and Emirates respectively, while Qatari Abdullah bin Nasser bin Abdullah Al Ahmed Al Thani owns Malaga CF.
“Dubai Airport Freezone has succeeded in partnering with one of the biggest names in the sporting realm,” said HH Sheikh Ahmed bin Saeed Al Maktoum, chairman of DAFZA.
Javier Tebas, president of La Liga, said: “Dubai Airport Freezone was our first choice for its prime location and attractive investment opportunities.
The Freezone provides world class services and facilities that cater to our needs as we act as an intermediary between prospective sponsors and Spanish teams, closer to the Spanish soccer fans in the region.”
Real Madrid is due to play in the Dubai Football Challenge in the UAE in January next year.