Sony, Fnatic partner to develop next-gen gaming gear

Sony Corporation has signed a multiple-year global partnership agreement with Fnatic, which operates a professional esports team headquartered in London, UK.

As part of the collaboration, Sony’s gaming gear brand, Inzone, will engage in co-creation activities with Fnatic.

The agreement entails Sony’s product development teams collaborating with professional players from Fnatic to exchange ideas on product concepts, performance and technology.

Initially, the professional players will rigorously test and provide feedback on Inzone products currently under development, allowing Sony to enhance them based on their valuable insights.

By combining Sony’s expertise in delivering high-quality visuals and audio with Fnatic’s experience and performance, Sony aims to develop gaming gear that empowers players to achieve victory in their games.

Furthermore, both brands will collaborate on producing online content for the gaming community.

Since its establishment in 2004, Fnatic has operated several professional esports teams in London, Berlin and Tokyo, securing numerous international championships.

“We’re absolutely thrilled to welcome Inzone into the Fnatic family as a long-term partner of our organisation,” said Sam Mathews, CEO of Fnatic.

“During our initial discussions it became clear how strong the alignment is between our brands; from Sony’s leading innovation in technology and our own 18+ year legacy as a world leader in esports and gaming performance.

Together we look forward to exciting the audience, pushing the boundaries in both product development through our world-class roster of players and amplification of the Inzone brand globally via our unrivalled fanbase of over 30+ million worldwide. ”

“We are excited to partner with Fnatic, the world leader in the e-sports scene, to pioneer new gaming experiences for esports players and all gaming lovers,” said Hiroshi Nakamura, head of Personal Entertainment Business Unit, Sony Corporation.

Sony Corporation and @Fnatic proudly announce their alliance, bringing forth the remarkable INZONE gaming gear brand. Prepare for groundbreaking gaming experiences on a global scale.#Sony #INZONE #FNATIC pic.twitter.com/qxqDLith6J

— Sony Middle East (@SonyMEA) July 5, 2023

“By the combination of Sony’s cutting-edge visual and audio technologies and Fnatic’s unparalleled expertise, we are engineering the multiple initiatives with Fnatic such as the co-creation of gaming gears and content activations, that will add a completely new dimension to gaming life.

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