Saudi Crown Prince launches CEER’s first electric vehicles
The Public Investment Fund (PIF) launched CEER in 2022 as Saudi Arabia’s first vehicle brand
21 September, 2026
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Saudi Arabia’s Crown Prince Mohammed bin Salman has launched the first vehicles from CEER, the kingdom’s national automotive company, as Saudi Arabia moves to develop a domestic automotive manufacturing industry under Vision 2030.
The EXOBOT sedan and SUV are the flagship electric vehicles from CEER and form part of a planned portfolio of seven models that the company intends to launch over the next five years.
The future portfolio will include midsize and compact vehicles with different propulsion options aimed at serving a range of customer requirements.
The EXOBOT sedan and SUV have been designed and engineered locally, with their design drawing inspiration from Saudi Arabia’s landscape and culture.
CEER to manufacture EXOBOT in Saudi Arabia
The vehicles will be manufactured at the CEER Manufacturing Complex (CMC), which the company describes as the largest automotive production facility in the Middle East and one of the most technologically advanced globally.
The launch forms part of Saudi Arabia’s broader efforts to establish an integrated domestic automotive ecosystem, attract investment and expand the private sector’s contribution to the economy.
By 2034, CEER is projected to contribute more than SAR30bn ($8bn) to Saudi Arabia’s GDP and more than SAR80bn ($21bn) towards improving the kingdom’s trade balance, while creating direct and indirect jobs.
Crown Prince Mohammed bin Salman said: “The launch of CEER’s first vehicles represents another step forward in Saudi Arabia’s progression to build a sustainable and prosperous industrial ecosystem. It further enables the automotive sector as a key driver of economic growth, through attracting investments, empowering national talent, and expanding the private sector’s role to further position Saudi Arabia to become a leading regional and global hub for this industry.”
PIF’s Saudi automotive push
The Public Investment Fund (PIF) launched CEER in 2022 as Saudi Arabia’s first vehicle brand, with a mandate to support the development of the kingdom’s industrial ecosystem and automotive supply chain.
The company is also intended to attract investment, create opportunities for private-sector businesses and increase the automotive industry’s contribution to Saudi GDP.
The launch of EXOBOT represents the next stage of that strategy, moving CEER towards bringing locally designed and engineered vehicles to market while building domestic automotive manufacturing capabilities.



















