With 285,000 tickets sold and 22 global sponsors in 2025, the Esports World Cup is positioning itself alongside the Olympics and FIFA World Cup but its real power lies in its ability to turn sponsors from advertisers into participants in a community that brands can no longer reach through traditional channels
03 July, 2026
The development is particularly relevant for high-growth regions such as the Middle East, where gaming adoption is rising rapidly across markets including Saudi Arabia, the UAE and Egypt
15 April, 2026
Roblox said the system will also support future measures, including age checks for creators using certain collaboration tools and features designed to make it easier for children to chat with parents and siblings
09 January, 2026
Since its launch, The UAE Lottery has awarded over 200 winners of Dhs100,000, with more than 100,000 players claiming prizes totaling over Dhs147m
28 October, 2025
Running until August 24, the event features 25 tournaments across 24 leading game titles and brings together more than 2,000 elite players from around the globe
10 July, 2025
Located in Building 1.15 of the King Abdullah Financial District, the headquarters also houses Globant’s third global “Playground” — an immersive experience centre featuring interactive AI- and sports-themed installations
27 May, 2025
The five-year agreement will see NIP Group establish its global headquarters in Abu Dhabi
22 January, 2025
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