Skyward miles can now be used to purchase Emirates-branded merchandise from Dubai

If you’ve always wanted to purchase Emirates-branded merchandise such as the blanket used in First Class, or the backpack distributed to children in Economy Class, the Dubai-based airline will now allow you to do just that.

Emirates Skywards members can now shop online on the Emirates Official Store using their Skywards Miles as currency, the airline said in a statement on Monday.

Members can also earn Skywards Miles while shopping, with 1 Mile earned for every $1 spent.

Skywards Members can select from over 500 on-board luxuries including The Emirates Signature Tea and the First Class Blanket as well as other products across travel, adventure, sports, gifts, lifestyle, fashion and even models of Emirates’ aircraft.

All Emirates merchandise purchased online can be shipped for a flat rate of $7 in the UAE or $30 worldwide.

Currently, customers can receive 80 per cent off shipping costs when they spend over $20.

In May, the airline said that Emirates Skywards members will earn 25 per cent bonus Tier Miles, not just Skywards Miles, on online spends and at retail outlets in the UAE.

To earn these Tier Miles, members have to use their Emirates Skywards co-branded credit cards and apps: Skywards Everyday and Namshi.

Read: Emirates Skywards members can now earn Tier Miles by shopping within the UAE

With the Skywards Everyday app, they earn Skywards Miles at their choice of retail, entertainment and dining outlets across the UAE.

Members gain one bonus Tier Mile for every four Skywards Miles they earn until July 31, 2020, and have the opportunity to earn up to 25,000 Tier Miles.

Tier Miles are normally linked to miles flown and consequently determine tier status – Blue, Silver, Gold and Platinum.