Sharjah Media City to partner with UAE-based Calyx to organise esports tournaments

Shams Media Services, the commercial arm of Sharjah Media City (Shams), is teaming up with UAE-based esports organiser and production firm Calyx to organise tournaments to bring together local gaming communities.

In order to develop the local gaming community, Calyx has organised a multi-tournament cycle that will take place over the next six months.

Shams Media Services will provide partners at Calyx with the logistical and regulatory support needed to hold the tournaments and develop the local and regional gaming and esports industry.

A subsidiary of Hockwood Games, Calyx has set expansive development strategies for the gaming industry, selecting the UAE set as their staging ground. From conceptualisation to execution, Calyx has broadcast and executed more than 100 esports events across multiple gaming titles.

As the commercial arm of Sharjah Media City (Shams), Shams Media Services handles all aspects around film production, gaming, public relations, marketing, and social media influencing. It has built numerous partnerships that have resulted in the filming of Shams’ first movie, the launch of Connected Circles Middle East, the release of the Omnes Influencers platform, and numerous other projects.

The global gaming industry is projected to generate $300bn in revenue by 2025, with the MENA region witnessing the highest growth rates. Additionally, the esports sector is growing twice as fast in MENA than the global average due in part to a young population.

Earlier this year, The Global Esports Federation welcomed its 100th member federation – the Emirates Esports, representing the United Arab Emirates (UAE).

Read: Global Esports Federation welcomes UAE as 100th member

The Emirates Esports, under the leadership of Sheikh Sultan bin Khalifa bin Shakhbout al Nahyan, as president, actively promotes esports in the UAE and is firmly committed to advancing the GEF’s values of equality, fair play, diversity, inclusion, and innovation. This new relationship with the Global Esports Federation will bring the Emirates Esports association further access to the vast global network of events, leaders, experts, tech companies, publishers, gamers, and sponsors.

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