Saudi’s Seera Group to operate inbound charter flights to the kingdom

Saudi Arabia-based Seera Group has partnered with the Saudi Air Connectivity Program, a government initiative which aims to develop and enhance tourism air connectivity of the kingdom.

Seera will work with the Air Connectivity Program’s partner airlines to boost air capacity from Dubai to Riyadh and Jeddah, from Kuwait to Riyadh and Jeddah, and from Doha to AlUla during the peak winter periods.

The flights will run on weekends, from November 2022 through to March 2023, to offer extra capacity to short-term weekend visitors.

Under the partnership, Seera will source and operate the flights in collaboration with the airlines, a statement said. Meanwhile, Almosafer, Seera’s travel unit, will support the sales and marketing of the flights on its platforms. It will also create a white-label platform to further facilitate sales. Seera will also carry out B2B sales to other agents.

Majed Alnefaie, CEO of Seera Group, said: “The kingdom’s tourism sector is thriving, and we have witnessed incredibly strong demand for travel to and from the kingdom this year. These additional routes will serve to meet this demand and enable more people to explore the kingdom’s many offerings. We will continue to build partnerships to unlock opportunities in the region and support Saudi Arabia’s transformational journey.”

The Air Connectivity Program, established in 2021, is an initiative of the Saudi National Tourism Strategy, and aims to enhance the kingdom’s air connectivity to support the development of the tourism sector.

Last month, the Public Investment Fund signed a pact to acquire a 30 per cent stake in Almosafer Travel & Tourism, a unit of Seera Group Holding.

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Seera’s destination management company, Discover Saudi, and its Hajj & Umrah B2B operator, Mawasim, will fall under the umbrella of Almosafer. It