Saudi’s Almosafer partners with Visit Oman to boost sultanate’s inbound tourism

Saudi-based travel platform Almosafer and Visit Oman have signed a partnership agreement to boost leisure tourism to Oman from select GCC countries.

Under the partnership, Almosafer’s consumer business will run a 360 marketing campaign throughout 2023 to promote Oman to its customer base in Saudi Arabia, Kuwait and the UAE.

The campaign will aim to increase awareness of Oman as a tourist destination, a statement said.

Oman is a growing destination for Almosafer’s consumer business, with hotel bookings increasing exponentially in 2022. Hotel bookings from Saudi Arabia have increased by 370 per cent and from the UAE by 432 per cent for the year-to-date, compared to the same period in 2021, while bookings from Kuwait have increased by 1,070 per cent.

“Oman is becoming increasingly popular for travellers in the Middle East. We are excited to be working together with Visit Oman to showcase the country’s stunning natural beauty and its wider tourism offering to our customers across the GCC,” said Muzammil Ahussain, executive vice president of Almosafer.

“We are looking forward to expanding Oman’s visibility across regional source markets with this extensive campaign for 2023. The signing of this MoU reinforces the aim to increase awareness and promote tourism in the Sultanate of Oman, attracting visitation by showcasing Oman’s full potential as an all year-round holiday destination,” added Shabib Al Maamari, managing director of Visit Oman.

Almosafer will utilise its omnichannel approach to deliver the message across all customer touchpoints, including via Almosafer’s Youtube video series and online and offline marketing channels. The campaign will further include a B2B element through Testahel, Almosafer’s corporate benefits programme.

Saudi Arabia’s Seera Group, of which Almosafer is a part, has reported an operating profit of $7.98m for the third quarter of the year.

Read: Saudi’s Seera Group reports $8m in operating profit for Q3 2022

Almosafer, which operates the consumer and business travel segments, reported a 74 per cent rise in revenues to SAR155m in Q3 2022.