Saudi Arabia to host InFlavour Food and Beverage Expo in October

The food and beverage sector in the GCC region is undergoing rapid expansion, presenting a dynamic landscape filled with profitable prospects for businesses.

According to OCO Global, an advisory firm, the GCC’s food and beverage market is on track to reach a market value of $94.4bn in 2023, with a steady compound annual growth rate (CAGR) of 6.1 per cent. This growth momentum is expected to from 2024 to 2029, resulting in a projected market value of $128.2bn by 2029.

Revenue in the food market in Saudi Arabia amounts to $59.6bn in 2023 and it is expected to grow annually by 4 per cent (CAGR 2023-2028).

Leveraging this, InFlavour Food and Beverage Expo – a collaborative endeavour between Tahaluf and the Ministry of Environment, Water and Agriculture, is scheduled to take place from October 29-31 at the Riyadh Convention and Exhibition Centre, Malham. It serves as an innovative platform for local and international players in the food and beverage sector.

The event will bring together diverse crowd, including buyers, suppliers, importers, technology trailblazers, culinary experts, startups and investors, offering them invaluable strategies to enhance operational efficiency and reduce costs.

Some of the top participating companies are PepsiCo, Al Rabie and NADEC, apart from leading government organisations such as the Saudi Federation for Cybersecurity, Programming and Drones, General Food Security Authority, SBC and CAC.

What sets InFlavour apart is its unique status as the sole government supported B2B food and beverage event in the kingdom, receiving steadfast backing from the Ministry of Environment, Water, and Agriculture. This underscores the event’s significance, making it a pivotal gathering for those eager to explore genuine networking and expansion prospects in the region.

With its commitment to fostering new businesses, embracing food technology, encouraging innovation and ensuring security, Saudi Arabia presents a compelling landscape for industry growth.

A comprehensive lineup of events

At InFlavour Food and Beverage Expo, attendees can expect a diverse menu of activities including thought-provoking discussions on sustainable cuisine led by celebrity chef Marco Pierre White. The Chef’s Arena promises culinary creativity, featuring seminars, audience engagement, innovative showcases and gastronomic events.

Furthermore, to emphasise its dedication to promoting innovation, InFlavour hosts the Five-Star Pitch Fest, inviting startups to pitch their ideas for a chance to win cash prizes.

InFlavour Connect

The event will also feature InFlavour Connect, an initiative to connect with pre-qualified suppliers based on an organisation’s business goals.

Built-in a match-making format, the Inflavour team will identify the requirements and recommend suppliers to meet with at the show, which means meeting the next supplier takes just three days and costs nothing.

So, what’s the catch? There isn’t one.

In support of Saudi Arabia’s rapid growth, InFlavour has been tasked to deliver the largest, government-backed trade event in the region to accelerate local and international trade in the F&B and hospitality industry.

Registrations now open

Registration for this event is complimentary, ensuring accessibility for all, whether you are an experienced industry veteran or an aspiring entrepreneur.

The InFlavour Food and Beverage Expo presents an opportunity to explore and network in the food and beverage industry.

For detailed information about the InFlavour Food and Beverage Expo and to register, please click here.