1. Reem AsaadWomen’s rights advocate Origin: KSA Residence: KSA Sector: Culture and societyIn 2008, Asaad launched a campaign to boycott lingerie shops that only employed men. This move gained international recognition and was followed by a local decree which instantly created 44,000 jobs for women. Alongside promoting female employment in Saudi Arabia, Asaad continues to work on a road map for long-awaited labour reforms in the Kingdom.
This year’s Gulf Business Power 100 list saw 25 new entrants, with the highest new entries from three women: women’s rights advocate Reem Asaad and Olympic athletes Sarah Attar and Wodjan Ali Seraj Shaherkani.
Female entrants comprised 23 per cent of the list this year, the highest ever number.
Also read: Prince Alwaleed Tops Gulf Business Power 100
The full list of The World’s 100 Most Powerful Arabs is published in the Gulf Business February issue and can be purchased from newstands in the Gulf from February 3 2013.
The online edition of the magazine can be purchased here .