Banks in the Gulf Cooperation Council must make greater use of social media platforms to gain real value from consumer interactions, according to a new report.
In its study on social media in the GCC banking sector, Orient Planet Research said banks needed to shift their priorities from online campaigns to listening to customer feedback and interaction.
It also warned that staff needed to be trained in the use of social media, reliable analysis of data should be carried out and banks would need to evaluate cyber security risks and threats.
The company identified the region’s leading banks and their respective standings across social media, as of March 31.
Altogether the top 15 banks totalled 5,148,673 Facebook likes, 2,445,324 Twitter followers, 865,503 LinkedIn connections, 366,686 Instagram followers and 56,478 YouTube subscribers.
Qatar National Bank leads the list with more than 2,080, 833 likes, followed by Saudi British Bank and Emirates NBD.
National Commercial Bank leads the list with more than 618,372 followers, followed by Al Rahji Banking Corporation and Saudi British Bank.
National Bank of Abu Dhabi (NBAD) leads the list with more than 134,117 followers and is followed by Dubai Islamic Bank and Emirates NBD.
National Bank of Kuwait leads the list with more than 168,308 followers, followed by Kuwait Finance House and Qatar National Bank.
National Bank of Kuwait again leads the list with over 17, 798 subscribers, followed by Al Rajhi Banking Corporation and National Commercial Bank.