Home Brand View Redington to team up with Hewlett Packard Enterprise on ‘Saudi Made’ servers Redington to sell and distribute Saudi-made servers from first of its kind facility in Saudi Arabia by Gulf Business May 31, 2024 Image credit: Supplied. Redington is bringing ‘Saudi Made’ HPE servers to market. In March this year, Hewlett Packard Enterprise (HPE) announced the availability of its ‘Saudi Made’ HPE servers, following the opening of its new Riyadh production facility. In partnership with alfanar, HPE is producing thousands of servers per year which will be sold and distributed into the local market through HPE’ channel partner, Redington. Redington, the leading IT distributor in the Middle East and Africa, has a strong presence in Saudi Arabia. With offices in Riyadh, Dammam and Jeddah, the distributor is a household name in the Kingdom for more than two decades. Today it is leveraging its expertise and extensive channel network to champion servers manufactured by HPE in Saudi Arabia. By partnering with HPE, a global technology leader, Redington is empowering channel partners to offer a unique selling proposition – high-performance HPE servers produced domestically in Saudi Arabia. This initiative not only strengthens the kingdom’s economic independence but also addresses data residency concerns, keeping sensitive information within the region. Channel partners who embrace Saudi-made servers from HPE stand to gain a competitive edge and benefit from increased profitability and market share. Dharshana Kosgalage, head of Technology Solutions Group, Redington Middle East and Africa, said, “At Redington, we’re thrilled to leverage our long-standing partnership with HPE and extensive channel network to drive servers locally manufactured in Saudi Arabia by HPE. We’re committed to empowering our partners through a combination of attractive incentives, comprehensive training programs, and dedicated support resources. We believe this collaborative approach will ensure the successful GTM strategy for HPE’s servers and innovative solutions throughout the Saudi Arabian market.” Pictured: Dharshana Kosgalage, head of Technology Solutions Group, Redington Middle East and Africa With sponsorship, support and participation from the Ministry of Communications and Information Technology, the Ministry of Investment, Saudi Exports Development Authority and the Communications, Space & Technology Commission, the new production facility is targeted at meeting the growing demand from customers in the kingdom and further strengthening and diversifying HPE’s global supply chain. As part of the ‘Saudi Made’ programme, HPE’s servers also carry the ‘Saudi Tech’ logo. Built to grow with Saudi’s IT needs As the first facility of its kind in Saudi Arabia, the groundbreaking enterprise IT production site is expected to produce thousands of HPE ProLiant DL360 and DL380 Gen11 servers per year. These next-generation models are engineered for hybrid environments. They are built to deliver trusted security by design, and they are also optimised for AI workloads, such as computer vision inference, generative visual AI, and end-to-end natural language processing. All of this is key to Saudi Arabia’s goal to be a leader in the development and application of AI by 2030. Demand for IT infrastructure is expected to grow rapidly in Saudi Arabia, driven by the needs of the kingdom’s giga-projects as well as emerging technologies like AI. HPE and alfanar are already exploring further investments to increase the volume of output from the facility, including new production lines dedicated to servers optimised for telecoms and Cloud Service Providers. Committed to Vision 2030 In addition to supporting the Saudi Vision 2030 by establishing a production site in Riyadh, HPE is committed to Saudization through knowledge transfer. More specifically, the new facility currently employs a majority female Saudi workforce who undergo a rigorous high-tech training scheme with HPE’s global experts. This knowledge transfer is just the beginning of a long-term project to train Saudi workers to develop and build world leading technologies. Mohammad Alrehaili, Middle East Managing Director at HPE, also spoke of the importance of this deal. “The opening of our production facility in Riyadh is a significant milestone for HPE and demonstrates our strong commitment to the Saudi Arabian market and the Saudi Made programme,” said Alrehaili. “With this long-term investment, we look forward to supporting the country’s ambitious growth agenda and deploying next generation technologies at the heart of some of the world’s largest development projects. We are proud to build on our deep-rooted commitment to Saudi Arabia by bringing enterprise IT production to the country for the first time, creating highly skilled jobs for Saudi nationals and accelerating the development of the local tech ecosystem.” Mohammad Alrehaili, managing director, Middle East at HPE Tags Hewlett Packard Enterprise HPE Redington You might also like MDS, HPE highlight enterprise digitalisation trends moving the UAE market GITEX GLOBAL 2023: HPE presents electronic waste art installation at show Here’s how HPE GreenLake solutions help accelerate business outcomes HPE announces new Riyadh headquarters for Middle East region