Real Estate Moguls: Meet Imran Farooq, CEO of Samana Developers

In the realm of corporate visionaries, Imran Farooq stands as a maverick, and SAMANA Group is the canvas where his brilliance unfolds. His entrepreneurial odyssey is marked by strategic ingenuity and a relentless pursuit of excellence.

Founded in June 1996, SAMANA Group’s journey spans 27 years, a testament to Farooq’s transformative leadership. He has turned the group into a beacon of unprecedented heights, navigating diverse landscapes of technology, consultancy, holiday homes, real estate development, and management.

SAMANA Group boasts a clientele including multinational giants such as Levi’s, the British Council, S&P 500 and P&G, a substantial portfolio of AIR BNB properties, and cutting-edge serviced offices through business centres.

The foray into real estate, with SAMANA Developers, emerged as Imran identified critical gaps within the industry. The company works with a focus on visualising projects through the eyes of first-time buyers—a level of detail often overlooked by larger brands.

Farooq’s leadership philosophy is embodied in SAMANA Developers’ “On Time, Every Time” commitment, a cornerstone of its success. Even amid the challenging backdrop of the Covid-19 pandemic, the company’s resilient model not only weathered the storm but created new milestones of delivery.

“Amid challenges, our commitment to delivering excellence on time remains unwavering. Adversities are opportunities to showcase our resilience, and our success lies in turning challenges into milestones. The ‘On Time, Every Time’ philosophy is not just a principle; it’s a promise we uphold, pandemic or otherwise, embodying the spirit of SAMANA,” shares Farooq.

Farooq underscores the paramount significance of effective cash flow management and the maintenance of minimal debt levels in the intricate landscape of the development business.

Samana has led the sector with innovations

SAMANA Developers has pioneered innovative concepts like ‘Private Pool Apartments’ and ‘Resort-style Living’ that elevate the everyday experience to a five-star standard. The company also offers excellent payment plans that bring in an ease of buying and sustainable cash flow in case of crisis.

In 2023, SAMANA Developers launched 12 visionary projects, securing a position among the top 10 developers of Dubai with a 2.8 per cent market share and a staggering 600 per cent growth in sales.

Beyond real estate, SAMANA Developers actively contributes to the community through initiatives such as the Al Nasr Sponsorship, promoting sports among the youth. Strategic partnerships, notably with the Dubai Land Department, further enhance the company’s standing in the industry.

Envisioning sustainability through its green initiative, the company aims for solar panels, and 100 per cent smart homes in all projects by 2024. The company aims to further strengthen its decentralised workflow, incorporating more experienced leadership and state-of-the-art technology. Farooq’s forward-thinking approach and commitment to sustainability are shaping SAMANA Developers into a pioneer in the industry.

By 2025, the group envisions securing a position among the top five developers globally, fuelled by a commitment to innovation and excellence, a vision driven by Farooq’s strategic foresight.

Aiming to transform into a master developer, SAMANA looks forward to offering extraordinary and unmatched experience, transcending traditional boundaries, and establishing self-sustainable projects that seamlessly integrate work, living, and a luxurious way of living.

“As we chart the course towards 2025, our vision extends beyond being a top global developer — it’s about crafting an extraordinary legacy,” adds Farooq.

Farooq’s remarkable leadership and vision are at the core of SAMANA’s success story, and as the company forges ahead, his commitment to excellence continues to shape the trajectory of SAMANA Group and its subsidiaries.