Real estate agents be warned: Deadline against ‘fake’ ads fast approaching

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Dubai’s Real Estate Regulatory Authority (RERA) has issued a warning along with a deadline to real estate agents and agencies working in the emirate.

The real estate authority remarked upon the increase in ‘fake’ listings and issued a deadline to de-list them from property portals as well as websites.

The warning was issued after the Dubai Land Department-mandated authority said it “noticed multiple instances of property ads no longer available for sale or rent.”

#RERA would like to thank you for your continued Cooperation. Through our scheduled inspections of electronic real estate portals, we noticed that there are some properties that are no longer available for sale or rent and are still displayed on the portals by real estate agents pic.twitter.com/zvVKQiEjpA

— دائرة الأراضي والأملاك في دبي (@Land_Department) February 14, 2024

What is a ‘fake’ real estate ad?

A ‘fake’ ad is described as one where the real estate listing shows a property available on a portal or website but in reality, is either sold or rented out.

When is the deadline?

As per the notification posted by DLD, real estate agents and agencies have three days starting February 14 to de-list or correct listings that are no longer available.

Earlier this month, RERA fined 30 firms for violating its directives.

Each firm was fined Dhs50,000.

#DLD fines 30 real estate companies for failing to comply with the terms and conditions specified in real estate advertisements. pic.twitter.com/1xCV0vNJK2

— دائرة الأراضي والأملاك في دبي (@Land_Department) February 9, 2024