Volkswagen has appointed Ralf Brandstätter as brand CEO, replacing Dr. Herbert Diess who previously occupied that position.
Dies is also CEO of the entire Volkswagen Group. As a result of Brandstätter’s appointment, Diess will “receive greater leeway for his tasks as Group CEO”, the company said in a statement.
Brandstätter joined Volkswagen in 1993 before rising to head of group procurement exterior in 2010 and then on to a member of the management board of the Volkswagen Passenger Cars brand in December 2015.
His most recent role prior to this appointment was of COO of Volkswagen Passenger Cars brand, a position he occupied since August 2018.
“Within the Group Board of Management, he will retain overall responsibility for Volkswagen Passenger Cars and the Volume brand group,” the statement added.
“Ralf Brandstätter is one of the company’s most experienced managers. Over the past two years, he has already led Volkswagen successfully as COO and played a key role in shaping the transformation of the brand,” said Diess.
Brandstätter key objective will be to oversee the electrification of Volkswagen’s fleet.
“For Volkswagen, the course towards the future has been set. On the basis of the Transform 2025+ strategy, the brand is developing into one of the leading providers of carbon-neutral mobility and is on the way to becoming a digital technology company,” added Brandstätter who will begin his new role from next month.
The company adds that by 2025, it aims to sell at least 1.5 million electric cars.