Quiqup to focus exclusively on e-commerce last-mile operations

Last mile provider Quiqup has announced it will exit the food delivery business and focus exclusively on e-commerce last-mile delivery, leveraging its strengths in the area.

This shift, which falls in line with Quiqup’s mission to remain in tune with consumer trends, is a natural transition in light of clear indications that 40 per cent of transactions in MENA’s $1tn retail market will be conducted online. Such a realignment will exponentially increase the need for rapid last-mile delivery services, said the company.

This need will also grow with the exponential growth in e-commerce in the UAE  complemented by a $400bn addressable market across the MENA region.

When it comes to last-mile operations, Quiqup’s investment in proprietary technologies has allowed the company to innovate at every step of the operation. This vision has made it possible for the company to transform the last-mile experience in the region via two tracks:

1) Using advancements in artificial intelligence and machine-learning models to provide frictionless delivery experiences, while solving fundamental problems with last-mile deliveries in the GCC market.

2) Providing a unique user experience based on continuous consumer research and understanding the needs of MENA consumers.

“The accelerated growth of e-commerce in the region over the past couple of years has naturally paved the way for this path,” said Quiqup CEO Bassel El Koussa “We have seen an increase in demand for our services from both established e-commerce players in the market as well as plenty of promising new players. Quiqup’s mission is to create an effortless delivery experience, supporting both online merchants and their customers.”

Quiqup delivers bespoke solutions for big enterprises, and is the last-mile partner for several large retail groups, such as the Chalhoub group.

“Our ambition is to continuously delight our customers and improve their shopping experience. Our commitment is to always be reliable, fast, flexible and provide full transparency on the shopping journey. To achieve that, we need a strong partner that has the right technology, the ability to quickly scale up the operation, and, more importantly, the right mindset driven by customer-centricity. I strongly believe that Quiqup ticks all these boxes. and that is the reason we have partnered with them. They are pioneers when it comes to e-commerce and they continuously disrupt the last-mile industry to ensure a second-to-none service level,” says Elmehdi Tahabouamri, group head of transportation at Chalhoub Group.

Moreover, with 84 per cent of the MENA region’s youth keen to become entrepreneurs and the growth of e-commerce SMEs in the region, Quiqup fully intends to become their partner of growth across the region.

The company offers easy plug-and-play end-to-end solutions, where SMEs can launch their business with Quiqup within 24 hours.  Some of the SMEs that partner with Quiqup include Bex Beauty Cosmetics and Hadia Ghaleb Swimwear.

Renowned Emirati singer and actress Balqees Fathi, the woman behind the Bex Beauty makeup line, said:  “I believe in the power of recognition and empowerment leading to great customer service. Service, in short, is not what you do, but who you are. Quiqup was a good decision to get introduced on the Bex Beauty E-COM platform within the UAE for same-day and four-hour quick service.”

Tarek Ghaleb, general manager of Hadia Ghaleb Swimwear, praised Quiqup as an effective partner that helped their business easily meet its objectives. “With a four-hour delivery time within Dubai and only one day throughout the UAE, Quiqup is easily the fastest shipping service in the UAE. They have made the operation so much easier and have helped us achieve our targets in our business.”

Quiqup also recently launched warehousing and fulfillment services to help SMEs launch their businesses through a full-solution service.