Premium menswear brand Psycho Bunny debuts in Middle East with Dubai store

Majid Al Futtaim Lifestyle has opened the first Psycho Bunny store in the Middle East.

The Montreal-based polo brand’s store will be located in Mall of the Emirates in Dubai.

Founded in 2005 with a mission “to perfect the polo”, Psycho Bunny’s colour-driven collections comprise lightweight cotton T-shirts, comfy French terry and fleece sweats, elevated trousers, outerwear, quick-drying swim shorts, and accessories.

The brand’s hand-finished polo shirts are crafted in Peru with locally-sourced Pima cotton, featuring mother-of-pearl buttons and its distinctive 4,000 stitch embroidered logo: a playful-yet-edgy Bunny over a skull and bones insignia.

Fahed Ghanim, CEO, Majid Al Futtaim Lifestyle, said: “Majid Al Futtaim Lifestyle is thrilled to open the first Psycho Bunny store in the Middle East, a premium menswear brand that perfectly complements our existing portfolio and highlights our commitment to deliver unique and disruptive fashion experiences for our customers. Psycho Bunny’s combination of edgy and timeless designs will resonate well with the discerning tastes of our shoppers in the region.”

Highlights of the new Psycho Bunny store

The newly-opened Dubai store spans 1,795 square feet and is located on the first level of the mall. It features vibrant and colourful interiors, localised art mural and an LED video wall to showcase the brand’s latest campaigns and collections. It also has a dedicated personalisation station, which provides consumers the chance to add custom embroidery to their polos free of charge.

Psycho Bunny has around 150 brick and mortar stores across the US, Canada, South America and Japan.

The Mall of the Emirates store marks the brand’s official debut in the region, with its sights set on continued worldwide expansion.

Kenny Minzberg, chief development officer, Psycho Bunny, “Since we’re coming from the North and South American markets, Dubai was a natural choice. It not only caters to the local community, but also a myriad of international markets. The city is world-renowned and distinct. It has a magnetic appeal that draws visitors that seek play, luxury, and elevated relaxation from every corner of the world, making the momentum that Dubai offers as a tourism destination crucial to the discovery of our unique brand.

“We are thrilled to now offer customers in the region the ultimate Psycho Bunny experience with a flagship store in the globally renowned Mall of the Emirates.”