Priority Pass launches ‘Private’ luxury airport service for HNW travellers

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Priority Pass has launched Priority Pass Private, a luxury full-service airport experience aimed at high-net-worth (HNW) travellers, with initial rollout across more than 70 airports in Europe and the Middle East.

The invitation-only product is designed for businesses such as private banks and wealth managers to reward top-tier clients.

It offers access to private terminals, expedited check-in and security, immigration fast-track, VIP lounges, gourmet dining and direct-to-aircraft boarding.

Priority Pass Private available across 76 airports

The service is available at 76 airports in over 30 countries, including hubs in London, Dubai, Paris, Los Angeles, Singapore, Zurich, Shanghai and Geneva.

Coverage spans six Middle Eastern countries – the UAE, Saudi Arabia, Bahrain, Egypt, Lebanon and Turkey – with access to private terminals in Dubai, Riyadh and Jeddah.

“In today’s evolving world of luxury travel, the most discerning and high-net-worth (HNW) travellers expect more than a seamless airport experience; they value time, privacy and exclusivity,” said Christopher Evans, CEO of Collinson International, which owns and operates Priority Pass. “Priority Pass Private was created to meet this need, transforming time in transit into time well spent.”

Chris Ross, chief brand officer at Collinson, added: “Priority Pass redefined what premium travel looks like. Now, with Priority Pass Private, we’re once again raising the bar, delivering an experience that truly elevates the airport journey.”

The company said the launch is the first phase of a broader global expansion plan for Priority Pass Private.