Power Letters 2023: Saif Humaid Al Falasi, group CEO, ENOC

We began the year 2022 with a continued focus on ‘reimagining energy’, a theme that struck a chord with over a million visitors who we welcomed at our pavilion and Zoom stores at Expo 2020 Dubai.

From representing the energy sector – and the UAE – on a global stage to showcasing how service stations can truly be sustainable through our Service Station of the Future, our strong commitment to the nation and the industry remained at the forefront of our activities.

We also demonstrated our investment in strengthening the country’s infrastructure to meet the growing demand of our customers with over 180 service stations. Additionally, we realised our ambitious plans of opening 10 new eLink stations – a mobile fuelling format that enables motorists and customers with easy access and convenient fuelling services.

Our projects, including the completion of construction of our jet fuel pipeline linking Horizon Emirates Jebel Ali Petroleum storage terminal in Jebel Ali to Al Maktoum International Airport; the inauguration of our first emergency response centre; and our recent partnership with Japan’s IHI Corp to explore green ammonia production in the UAE, show our ongoing commitment to supporting Dubai’s strategy and its vision for the future.

Looking ahead, our focused efforts and investments across the upstream, midstream and downstream segments of the business will continue to drive our strategy in 2023 and beyond, and we will expand operations both in the UAE and internationally.

We will continue to place our customers at the heart of our business while we undertake our robust retail expansion plans. We expect to further strengthen our service station network while also increasing market share of diesel, jet fuel, LPG and other products.

Furthermore, we will focus on driving efficiency and executing our digitisation and innovation strategy as part of our efforts to support the growth and diversification of Dubai and the wider UAE economies, in addition to contributing to realising the UAE’s Energy Strategy 2050.

Finally, as the UAE prepares to host COP28 in 2023, we will demonstrate the latest technological and sustainable developments in our integrated business through the Service Station of the Future, and drive conversations with like-minded stakeholders, potential business partners and customers as we address the dual challenges of meeting the world’s growing demand for energy while reducing the impacts of energy use on the environment.

As we embark on our collective future towards 2071, we will continue to strengthen our role as an innovative and integrated energy partner to the UAE and beyond – delivering sustainable value and industry-leading performance.