Pictures: Sony’s Xperia Aquatech Store In Dubai
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Pictures: Sony’s Xperia Aquatech Store In Dubai

Pictures: Sony’s Xperia Aquatech Store In Dubai

Gulf Business takes a tour of Sony’s submerged Xperia Aquatech store in Dubai, diving four metres underwater to see the ‘waterproof’ phones.

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On December 4, Japanese electronics giant Sony finally unveiled its much-hyped Xperia Aquatech store that was based in Dubai. The concept is first of a kind globally and hosted the “first-ever” technology showcase at a depth of four meters underwater.

A host of journalists from both the local and international media were invited to get a feel of browsing an underwater electronics store. Gulf Business was also on-board and here’s what we experienced.


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