In pictures: German pavilion revealed at Dubai Expo 2020 - Gulf Business
Now Reading
In pictures: German pavilion revealed at Dubai Expo 2020

In pictures: German pavilion revealed at Dubai Expo 2020

Germany will invest EUR50m (Dhs213m) in its Expo 2020 participation


Germany has unveiled details of its pavilion at the upcoming Expo 2020 in Dubai.

Themed ‘Campus Germany’, the pavilion has been designed by Cologne-based agency facts and fiction and Berlin-based architects LAVA.

Located in Expo 2020’s Sustainability District, it will feature a vertical campus design consisting of separate modules that converge at an atrium with a stage and restaurant.

Germany will invest EUR50m (Dhs213m) in its Expo 2020 participation, with its 4,500 sqm plot set to be one of the largest of the participating nations on the site, a statement said.

Campus Germany will provide interactive experiences and showcase the country’s latest science and technology innovations.

Each visitor’s experience will be delivered by an intelligent assistance system called ‘IAMU’, which will act as an invisible companion to visitors, providing them with information as they move through the pavilion.

IAMU technology will be showcased for the first time at Expo 2020 Dubai.

“As two issues high on the regional and global agenda, education and sustainability were important focuses for us when designing Campus Germany for Expo 2020 Dubai,” said Dietmar Schmitz, commissioner general of the German Pavilion at Expo 2020 Dubai.

Visitors to Campus Germany will begin their journey by ‘enrolling’. After providing basic information such as their name, nationality and preferred language, they will receive an IAMU-enabled badge that will guide them through the pavilion.

Campus Germany’s welcome hall will feature a large pit containing 155,000 balls, each of which will highlight a sustainability leader from Germany or tell its own sustainability-related story. Visitors have to select a ball and place it under a scanner to uncover its message.

The pavilion will also include different ‘labs’ for visitors to explore – the Energy Lab, Future City Lab and Biodiversity Lab, will enable people to learn more about Germany’s achievements in the field of sustainability.

Expo 2020, the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, will run for six months from October 20, 2020 to April 10, 2021.

Around 180 countries are expected to participate in the event, which will be the first where all the participating countries have their own pavilion. The Expo will also see participation from companies, NGOs and educational institutions.

Also read: Luxembourg becomes first country to break ground on Expo 2020 Dubai pavilion

The expo is expected to attract 25 million visits, with 70 per cent of visitors projected to come from outside the UAE.


Scroll To Top