Luxury British carmaker Aston Martin Lagonda has opened a new car dealership with the presence of His Highness Sheikh Zayed bin Sultan bin Khalifa Al Nahyan.
The launch comes a week ahead of the 2018 Abu Dhabi Grand Prix on November 22-25, where the Aston Martin wings will feature on the Red Bull Racing cars.
The new dealership spans 521sqm in Etihad Towers and has eight Aston Martins on display including the brand new DBS Superleggera, DB11 and an Aston Martin Red Bull racing show car.
Despite it being half the size of the world’s largest Aston Martin showroom in Tokyo, it still offers a large space and the option for customers to design and create their own unique Aston Martin in the ‘Q by Aston Martin’ lounge.
The November 14 inauguration included an evening reception, where the guests were able to have a look around the cars.
Senior members of Aston Martin staff were also in attendance including president of Aston Martin Lagonda Middle East, North Africa and Turkey Dan Balmer and vice president and chief special operations officer David King.
“The opening of a flagship dealership in Abu Dhabi is a real statement of intent for Aston Martin in the Middle East,” Balmer said.
“This is a growing market, with 14 dealerships, and now our customers in Abu Dhabi and the surrounding area can enjoy the experience of purchasing their next Aston Martin in a prestigious location”.
After the Formula One, three Aston Martin customer racing teams will compete in the Gulf 12 Hours at Yas Marina Circuit, which will be the first time the brand new Aston Martin Vantage GT3 car has been seen in the Middle East.