Nissan reveals ambitious $18bn electrification strategy

Nissan has unveiled an its Ambition 2030 plan, with electrification at the core of the long-term strategy.

It aims at making the auto manufacturer carbon neutral across the life cycle of its products by 2050.

Nissan said that it plans to invest 2 trillion yen over the next five years as part of this electrification strategy.

It will introduce 23 new electric models, including 15 new EVs by 2030 aiming for an electrification mix of more than 50 per cent globally across the Nissan and Infiniti brands.

With the introduction of 20 new EV and e-Power equipped models in the next five years, Nissan intends to increase its electrification sales mix across major markets by 2026 including: Europe (by over 75 per cent of sales), Japan (by over 55 per cent of sales), China (by over 40 per cent of sales) and the US (by 40 per cent of EV sales in 2030).

Nissan added that it will continue to evolve its lithium-ion battery technologies and introduce cobalt-free technology to bring down the cost by 65 per cent by 2028.

Surf-Out, Max-Out, Hang-Out ⚡ 3 #Nissan concept electric vehicles.
Would you rather go to a beach party with Surf-Out, on an exciting ride in the Max-Out, or relax in the Hang-Out?#NissanFutures #ElectrifyTheWorld #EV #ElectricVehicle pic.twitter.com/eAlstFIo8D

— Nissan (@Nissan) November 29, 2021

The auto giant aims to launch an EV with its proprietary all-solid-state batteries (ASSB) by 2028, and ready a pilot plant in Yokohama as early as 2024.

With the introduction of ASSB, Nissan said that it would be able to expand its EV offerings across segments.

Also, by reducing charging time to one-third, ASSBs will make EVs more efficient and accessible. Further, Nissan expects ASSB to bring the cost of battery packs down to $75 per kWh by 2028 and aims to bring it further down to $65 per kWh to achieve cost parity between EV and gasoline vehicles in the future.

Nissan noted that it intends to increase its global battery production capacity to 52 GWh by 2026, and 130 GWh by 2030.

Nissan also wants to expand its ProPILOT technology to over 2.5 million Nissan and Infiniti vehicles by 2026. The company will further develop its autonomous vehicle technologies, aiming to incorporate next generation LIDAR systems on nearly every new model by 2030.

In addition to technology upgrade, Nissan confirmed that it will localise manufacturing and sourcing to make EVs more competitive. It will expand its EV Hub concept, EV36Zero, which was launched in the UK to core markets including Japan, China and the US.

EV36Zero is a fully integrated manufacturing and service ecosystem connecting mobility and energy management with the aim of realising carbon neutrality.

Nissan also aims to fully commercialise its vehicle-to-everything and home battery systems in the mid-2020s. In addition, the company will invest up to 20 billion yen by 2026 towards charging infrastructure.

The firm also said that it plans to hire more than 3,000 employees in advanced research and development roles globally.