New UAE brand logo for the next 50 years revealed

The UAE has officially launched its new brand logo for the next 50 years, following a global public vote.

Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai and Abu Dhabi Crown Prince Sheikh Mohamed bin Zayed Al Nahyan unveiled the ‘Seven Lines’ logo as the new UAE brand.

The logo – one among three – attracted the majority of 10.6 million votes cast from 185 countries to choose the design. It will complement the slogan ‘Make it Happen’.

A team of Emirati artists, authors, poets and designers contributed to designing the three logos to represent the UAE to the rest of the world.

The winning ‘Seven Lines’ logo comprises of seven lines that shape the UAE map, representing seven pillars that form the foundations of the country and honouring the seven leaders who united the UAE.

Sheikh Mohammed bin Rashid said: “The UAE nation brand represents our map, our identity and our rising aspirations. It also represents seven emirates, seven founders and seven horses with which we will compete in the global race for development.”

“Opening the vote globally highlights the human dimension of the UAE’s values of partnership and openness,” he added.

As part of the voting process, the UAE had announced that it would plant a tree for every vote cast. The trees will be planted in areas affected by climate change in Nepal and Indonesia, a statement said.

“The Emirates will plant 10 million trees, and with them we will plant a new hope and a new story of inspiration,” Sheikh Mohammed said.

“We call on all sectors and entities in the country to use this logo as part of their strategic initiatives and events that help convey the UAE’s story to the world.”

Sheikh Mohamed bin Zayed added: “Our goal for the new brand is to enhance the Emirates’ global reputation, in which we invested thousands of teams throughout 48 years of constant work.”

The UAE has also formed a Nation Brand office within the Public Diplomacy office at the Ministry of Cabinet Affairs and the Future. The office will serve as the reference for the use of the logo and issue user guides for all sectors and institutions.