New luxury watches unveiled at Watches and Wonders 2021
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New luxury watches unveiled at Watches and Wonders 2021

New luxury watches unveiled at Watches and Wonders 2021

One of the world’s most prestigious luxury watch events begins as a digital-only showcase this year

Watches and Wonders 2021

The Geneva leg of the 2021 edition of Watches and Wonders, one of the world’s most prestigious luxury watch events, began on April 7 as a digital-only event.

There are 38 participating brands including horological heavyweights including A. Lange & Söhne, Vacheron Constantin, Patek Philippe, Rolex, Montblanc, TAG Heuer and Chopard among others.

This is the second year in a row that the annual watch event, formerly known as the Salon International de la Haute Horologerie (SIHH), is being conducted as a digital event as a result of the pandemic.

The number of participating brands in the online event this year has doubled since last year. It will include 500 press conferences, 400 presentations to retailers, over 40 keynotes, a daily live Morning Show, six panel discussions, one-to-one appointments, and virtual tours too.

Over 23,000 visitors – media, retailers and select customers – have been invited to Watches and Wonders Geneva by the brands for the fully digital experience.

The 38 brands at the event are expected to debut 42 launches with exclusive product reveals being held on the platform.

Also, every day, from April 8 to 13 at 12:15 CET, influencers, brand leaders and watchmaking experts will discuss the perspectives and challenges that lie ahead for the industry in six 40-minute discussions, streamed live on the platform, and then subsequently available for the public to view.

The Geneva leg will conclude on April 13, after which a physical event will be held in Shanghai as part of the Watches and Wonders 2021 Shanghai, where 19 of the 28 brands will be participating this year.

As the Geneva edition is already underway, here are a few highlights and new launches from the show.

1858 Geosphere Limited Edition ‘Desert’

Although Watches & Wonders 2021 is a digital-only event, Montblanc organised an exclusive event in Dubai on Wednesday morning, inviting select journalists from the UAE to view the physical release of one of its newest watches.

The media were made to ascend in a hot air balloon, where we went hands-on with the watch (see image above) and photographed it with commanding desert dunes in the background. The Geosphere Limited Edition ‘Desert’ has an image of the Gobi desert on the caseback, and is a tribute to Reinhold Messner who in 2004 trekked across 1,200 miles in the Gobi desert over a five-week period.

Explorer Ref 124273

The 36mm timepiece is the very first Explorer offered in two tones and it’s backed by the Caliber 3230. Faultless.


Premier Heritage Collection

A vintage nod, there’s the Premier B09 Chronograph 40 with a pistachio green dial, a Premier B15 Duograph 42 with a split-seconds chronograph, and the dress-watch-meets-sports-watch Premier B25 Datora 42 that that has a chronograph combined with a moonphase.

Octo Finissimo Perpetual Calendar

A world-record breaker, at just 5.8mm thick overall, this timepiece is the world’s thinnest perpetual calendar.

Patek Philippe
Nautilus Travel Time Chronograph 5990/1R-001

Now offered with a rose gold case, the 5990 with dual time zones is made all the more exquisite with a blue sunburst dial and applied indexes.

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