New Dubai firm merges real estate, design and digital

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COLABB, a new Dubai-based commercial real estate investment and creative development firm, has officially launched. Positioned as an interdisciplinary platform, COLABB brings together investment, interior design, and digital strategy under one umbrella to redefine how commercial and hospitality properties are acquired, developed, and positioned in the market.

COLABB supports private and institutional investors in identifying and acquiring high-potential assets by integrating acquisition, creative strategy, and execution. The firm’s model ensures that investment decisions are complemented by design innovation and digital storytelling, while property renovation and repositioning drive long-term asset value.

Founded by Olga Sukhanova, who has more than 15 years of experience in commercial real estate, COLABB is backed by a track record that includes over $300m worth of deals in the Moscow City project, Russia’s largest business district.

Traditional commercial real estate, Sukhanova noted, often leaves investors juggling multiple vendors and contractors, creating coordination issues, delays, and inefficiencies. COLABB addresses this by offering a fully integrated service model. From market analysis, sourcing, financial and legal structuring, and deal execution to property matching, leasing, and long-term operations, clients work with a single team.

The firm operates across three interconnected divisions – Invest, Interior, and Digital – providing a coordinated approach from the first acquisition through to final positioning and marketing. COLABB also offers project consulting, working alongside architects, contractors, and partners from the early stages to ensure cultural relevance and design impact.

Olga Sukhanova, founder of COLABB, commented: “We are entering a new era in the UAE market where the focus will shift from scale, speed, and brand names to meaning, aesthetics, and depth. Investors and developers will increasingly seek projects with cultural and emotional resonance where culture, investment, and design work in synergy.

“COLABB was born from a desire to build with purpose and connect culture with capital. We want to go beyond transactions and create a platform where real estate, design, investment thinking, and creativity converge to deliver lasting value. We approach every project not as a product, but as a strategic and emotional experience.”

By combining investment expertise with cultural insight and design innovation, COLABB positions itself as a partner for investors seeking meaningful, future-forward developments in Dubai and beyond.