COP 28: New national campaign launches to raise sustainability awareness

Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and Chairman of the Higher Committee Responsible for Overseeing Preparations for the 28th Conference of the Parties to the UNFCCC (COP28 UAE) has launched a national campaign to raise awareness of sustainability initiatives and projects in the country.

The nationwide campaign aims to spread awareness about environmental sustainability issues, encourage local community engagement and support climate action-related strategies in order to generate a positive impact on the behaviour and responsibilities of individuals to reach an environmentally aware community, reported the state news agency, WAM.

The sustainability campaign covers…

The campaign website (sustainableuae.ae) shines the spotlight on national initiatives and success stories in sustainability.

.@ABZayed launches a national-wide campaign to raise awareness of sustainability initiatives and projects as the country is gearing up to host the COP28 next November.#TodayForTomorrowhttps://t.co/7gVHQqh805 pic.twitter.com/2BH84G35fm

— Dubai Media Office (@DXBMediaOffice) June 3, 2023

The media campaign covers several aspects, including:

• The Founding Father’s Legacy: It showcases the approach and legacy of the Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, in the field of sustainability.
• The Climate Makers: This focuses on members of the UAE community who are undertaking innovative climate and environmental initiatives to build a sustainable future,
• Road to Zero: It reflects the UAE’s actions across multiple fields to achieve net zero in line with its national targets. The “Green Architecture” features some of the UAE’s most iconic and sustainable buildings.
• The Reserve: It highlights the country’s collaborative initiatives and innovative solutions to protecting its delicate and unique natural ecosystems.

The UAE covernment has been implementing policies and practices to strengthen sustainable development and support the transition towards a more circular economy. It also recognised 2023 as the ‘Year of Sustainability‘.