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Napster Corp’s Sam Huber on how immersive tech is impacting the future of education

The global president of Enterprise and CEO of MENA at Napster Corp says for immersive education to move from innovation to infrastructure, it must be treated as an essential, as basic to the classroom as textbooks and whiteboards

Sam Huber
Sam Huber

16 August, 2025

Napster Corp’s Sam Huber on how immersive tech is impacting the future of education
Image: Supplied

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Imagine learning from a professor who’s available 24/7, speaks your language, and adapts to your learning style. At Imperial College London’s IDEA Lab, that vision is already a reality, thanks to a video-based, AI platform that enables natural, intuitive chat with AI agents, now changing how students engage with complex topics.

Across the Middle East, similar immersive technologies are being embraced not as novelties but as a new foundation for delivering education.

The shift is already underway. When Dubai announced artificial intelligence would become a mandatory school subject in the UAE starting in 2025, it wasn’t simply a policy decision – it was a clear signal. The region is preparing students for an AI-driven future, and an immersive learning environment plays a central role in it.

We applaud the direction being taken and strengthen it with partnerships like the company’s collaboration with the UAE Ministry of Finance, creating immersive environments that blur the lines between education and real-world application.

These efforts represent a fundamental reimagining of institutional learning.

Immersive tech + AI: Rethinking how students learn

Immersive technology powered by AI has the potential to reshape learning. In a virtual field trip to Petra, for instance, AI can adapt the narrative based on a student’s curiosity, slowing down for questions, offering extra detail where there’s interest, and skipping what the student already knows. It becomes a dynamic, responsive experience.

In science classes, simulations can pause or zoom in when students seem confused. In language labs, pronunciation tools adjust in real time.

A more intuitive and supportive learning environment emerges — one that adjusts naturally to visual, auditory, and hands-on learners alike.

The impact on higher education and professional training is even more pronounced. Medical students in Dubai can now perform virtual surgeries that respond to their skill levels, providing increasingly complex scenarios as competency grows.

Engineering students build and stress-test structures in virtual environments that simulate real-world physics and material constraints. Architecture students walk clients through proposed buildings before the ground is broken, receiving immediate feedback that improves both design and communication skills.

Immersive education: From vision to implementation

The Middle East’s approach to education technology reveals a crucial insight—they are not deploying technology for its sake. They are deploying technology that will help increase the level of engagement teachers have with their students and the curriculum that will help them succeed. This outcome-first mindset means greater efficiency.

One immersive setup might be used for a history simulation in the morning, a biology lab in the afternoon, and a language immersion in the evening. The infrastructure supports multiple subjects without needing to be rebuilt for each one.

Teachers are also finding their roles shifting—from content deliverers to experience designers. Their expertise is still central, but now it’s increasingly used to create engaging, interactive sessions that bring subjects to life.

Building with partners

Transformation doesn’t exist in isolation. Across the Middle East, governments, universities, and technology companies are building long-term partnerships to co-create new educational tools. These collaborations help institutions stay current without taking on the full development burden.

The digital twin work at Imperial College is one example. They’ve developed AI-powered versions of real professors — digital teachers that adapt over time and provide students with tailored, on-demand guidance. It’s not a replacement for educators, but an extension of what’s possible in the learning experience.

These kinds of partnerships ensure that the benefits — and the risks — are shared. Tech providers gain valuable insights from classroom use. Educators access tools they wouldn’t be able to build alone. Governments see measurable progress toward national education goals.

We are already seeing meaningful results. At INSEAD, over 18,000 students have engaged with immersive tools that complement traditional teaching methods. In Dubai, the School of Modern Skills has embedded mixed reality into everyday learning. Rashid Center’s work with special needs children reveals accessibility benefits of this technology. Immersive environments are helping improve engagement and cognitive development for students who struggle in traditional classrooms.

Why the Middle East’s lead matters

By investing early and aligning strategies across sectors, the Middle East is shaping a new model for education. The benefits go beyond classrooms. A generation of students comfortable with AI tools and immersive environments will enter the workforce ready for a digital-first economy.

This leadership could also influence global approaches. As other regions look to modernise their education systems, many may follow the Middle East’s example — not just in the technology used, but in the way outcomes, policy, and collaboration are integrated from the start.

Looking ahead

The next step is scale. For immersive education to move from innovation to infrastructure, it must be treated as an essential, as basic to the classroom as textbooks and whiteboards.

This means continuing collaboration between innovators and educators. True success will be measured by the unique skills students gain—like spatial reasoning, cultural empathy, and scientific intuition—that traditional education can’t provide.

The Middle East is building something new—and in doing so, setting the pace for what’s possible in education worldwide.

Read: UAE schools to introduce AI curriculum from kindergarten-grade 12

RAK Properties H1 net profit jumps 80% on higher sales, Mina project growth

RAK Properties’ share price has gained 26.3 per cent year-to-date, ending the first half at Dhs1.44, giving it a market capitalisation of Dhs4.32bn

Gulf Business
Gulf Business

15 August, 2025

RAK Properties H1 net profit jumps 80% on higher sales, Mina project growth
Image: Supplied

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RAK Properties reported an 80 per cent rise in its H1 net profit, driven by higher sales and continued development at its Mina flagship development.

The UAE-based developer posted net profit of Dhs160.6m ($43.7m) for the six months to June 30, up from Dhs89.06m a year earlier.

Revenue for the period was Dhs774.79m.

RAK Properties H1: Key highlights

Sales value more than doubled to Dhs1.41bn from Dhs703m last year, supported by a 59 per cent increase in the number of units sold to 788.

The company’s development backlog rose 42 per cent to Dhs2.62bn.

Operating profit increased 47 per cent to Dhs204.15m, while EBITDA grew 42 per cent to Dhs239.25m.

Total assets rose 3.5 per cent to Dhs8.29bn, and capital and reserves increased 3 per cent to Dhs5.70bn.

RAK Properties’ share price has gained 26.3 per cent year-to-date, ending the first half at Dhs1.44, giving it a market capitalisation of Dhs4.32bn.

Chairman Abdulaziz Abdullah Al Zaabi said the results reflected the company’s growth and the appeal of Ras Al Khaimah as a property investment destination.

“The emirate’s diversified economy, investor-friendly regulations, and growing population reflect an increasing demand for a new kind of modern, urban-beachfront community with Mina as its vibrant heart,” Al Zaabi said in a statement.

Chief executive Sameh Muhtadi said the company’s performance was supported by new residential launches, hotel announcements, and international interest in Ras Al Khaimah.

Read: Giorgio Armani, RAK Properties to launch branded beach villas

Cloud seeding in focus as UAE readies for cooler weather

The programme generates 168–838 million cubic metres of additional rainfall annually, with 84–419 million cubic metres of usable water

Gareth van Zyl
Gareth van Zyl

15 August, 2025

Cloud seeding in focus as UAE readies for cooler weather
Captain William Murgatroyd checks in for instructions from tower control during a cloud-seeding mission from Al Ain International Airport. (Getty Images)

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Preparations for cloud seeding during the winter season in the UAE are coming into sharp focus, as the country continues to strengthen its state-of-the-art meteorological capabilities.

Earlier this month, H.H. Sheikh Mansour bin Zayed Al Nahyan, vice president, deputy prime minister, and chairman of the Presidential Court, visited the National Centre of Meteorology (NCM) headquarters in Abu Dhabi.

He was briefed on the centre’s advanced infrastructure, including weather forecasting units, cloud seeding systems, marine monitoring operations, and renewable energy forecasting sections (WAM).

READ MORE – PHOTOS: Flying with UAE cloud seeding pilots

The NCM’s work is underpinned by one of the region’s most advanced supercomputers, which enables high-precision numerical weather prediction and improves early warning capabilities. Sheikh Mansour also reviewed the “Early Warning for All” platform, which provides real-time alerts to UAE citizens abroad during extreme weather events, and the NCM’s Science Dome, designed to raise public climate awareness.

Alongside these capabilities, the NCM runs one of the world’s most active rain enhancement programmes. The UAE has carried out 185 cloud seeding missions so far in 2025, including 39 in July alone, according to NCM data.

Using hygroscopic flares, nanomaterials, and electric-charge emitters, these flights aim to increase rainfall by 10 to 25 per cent under favourable conditions.

Sheikh Mansour bin Zayed Al Nahyan, vice president, deputy prime minister, and chairman of the Presidential Court, conducted an inspection visit to the HQ of the National Centre of Meteorology (NCM). (Credit: WAM)
Sheikh Mansour bin Zayed Al Nahyan, vice president, deputy prime minister, and chairman of the Presidential Court, conducted an inspection visit to the HQ of the National Centre of Meteorology (NCM). (Credit: WAM)

Research in npj Climate and Atmospheric Science estimates the programme generates 168–838 million cubic metres of additional rainfall annually, with 84–419 million cubic metres of usable water. A separate evaluation on ResearchGate found an average 23 per cent increase in annual surface rainfall over seeded areas compared to the pre-seeding era. The UAE spends about Dhs29,000 per flight hour, with more than 900 hours of missions conducted each year.

Different studies have been carried out on cloud seeding across the globe.

“Rainfall enhancement has historically been overlooked as a key component of sustainability and climate change adaptation strategies,” the authors of the npj report note.

Each mission can last up to three hours, with pilots circling the base of cumulus clouds and releasing salt particles from flares when updrafts are detected. The fleet comprises four dedicated aircraft and 12 specially trained pilots. The NCM says the materials used are harmless, relying on natural salts such as potassium chloride and sodium chloride.

The UAE now has more than 60 networked weather stations, an integrated radar network, and the Emirates Weather Enhancement Factory — the region’s first facility for producing high-quality flares. The government has also invested $20m in cloud seeding research and development, according to a recent CNBC report.

Cloud seeding in coming days?

The NCM forecasts partly cloudy to cloudy skies in the eastern and southern regions this weekend, with a chance of light rain despite daytime highs reaching 46°C in some areas.

The outlook follows recent moderate to heavy rainfall, dust storms, and cooler temperatures in parts of Abu Dhabi and Dubai.

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With the UAE’s annual rainfall averaging just 6.7 billion cubic metres, officials say the cloud seeding programme remains a vital part of the nation’s water security strategy.

Pictured below are images from a cloud seeding mission that took place in January 2024.

Rain falls in the distance during Captain William Murgatroyd's cloud-seeding mission on January 31, 2024 in Al Ain, United Arab Emirates. (Photo by Andrea DiCenzo/Getty Images)
Rain falls in the distance during Captain William Murgatroyd’s cloud-seeding mission on January 31, 2024 in Al Ain, United Arab Emirates. (Photo by Andrea DiCenzo/Getty Images)
Hygroscopic (water-attracting) salt flares released below a cloud during a routine cloud-seeding mission on January 31, 2024 in Al Ain, United Arab Emirates.(Photo by Andrea DiCenzo/Getty Images)
Hygroscopic (water-attracting) salt flares released below a cloud during a routine cloud-seeding mission on January 31, 2024 in Al Ain, United Arab Emirates.(Photo by Andrea DiCenzo/Getty Images)

EFG Holding posts strong Q2 2025 growth driven by diversified performance

Total operating expenses, including provisions and expected credit losses (ECL), rose 22 per cent YoY

Gulf Business
Gulf Business

15 August, 2025

EFG Holding posts strong Q2 2025 growth driven by diversified performance
Karim Awad, group CEO, EFG Holding/Image: Supplied

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EFG Holding, a financial institution with a universal bank in Egypt and the leading investment bank in the Middle East and North Africa (MENA), reported a 21 per cent year-on-year (YoY) revenue increase in Q2 2025 to EGP6.1bn, supported by strong results across all business lines—particularly EFG Finance, its non-bank financial institutions (NBFI) platform, and Bank NXT, its commercial bank.

Total operating expenses, including provisions and expected credit losses (ECL), rose 22 per cent YoY to EGP4.1bn, driven by higher provisions—mainly in EFG Finance—and increased general and administrative (G&A) costs, while employee expenses remained flat. With revenue growth outpacing expense growth, net operating profit rose 19 per cent YoY and net profit before tax increased 21 per cent YoY. Net profit after tax and minority interest grew 2 per cent YoY to EGP802m.

Group CEO Karim Awad said: “Our second quarter results demonstrate the continued resilience and strength with which EFG Holding operates, supported by its diversified platform and strong geographic footprint. EFG Holding’s first half of 2025 has been defined by meaningful milestones and strong momentum. Foremost among these is Valu’s listing on the Egyptian Exchange (EGX) in June, complemented by Amazon’s decision to exercise its Option Agreement with EFG Holding to acquire a direct stake in Valu. The period’s financial results highlight the standout performance of EFG Finance, driven by Valu and Bank NXT. Our Asset Management platform continues to expand, with assets under management growing, while the Investment Banking division closed transactions totaling more than $1bn in the quarter.”

Business line performance

  • EFG Hermes posted flat revenues at EGP2.7bn, with a 131 per cent YoY increase in combined Holding & Treasury Activities, Brokerage, and Buy Side revenues. Holding & Treasury Activities rebounded to EGP397m from a loss of EGP503m in Q2 2024. Brokerage revenues rose 25 per cent YoY, led by Egypt, Kuwait, and UAE markets. Net profit after tax and minority interest fell 11% YoY to EGP268m, due to lower profitability in the Investment Banking division.

  • EFG Finance revenues surged 66 per cent YoY to EGP1.8bn, driven by broad-based growth. Valu led with a 71 per cent YoY revenue increase, fueled by securitisation gains, higher fees, and a 60% rise in loan issuances to EG4.7bn. Tanmeyah and Corp-Solutions also saw growth, with Leasing’s portfolio doubling to EGP17.7bn. Operating expenses jumped 82 per cent YoY to EGP1.2bn due to inflation-driven costs, higher provisions, increased staff costs, and one-time listing expenses. Net profit after tax and minority interest fell 15 per cent YoY to EGP230m, due to higher minority interest after Valu’s share distribution and reduced ownership from 95 per cent to 67 per cent.

  • Bank NXT delivered 30 per cent YoY revenue growth to EGP1.6bn, led by higher net interest income and interest-earning assets. Operating expenses rose 23 per cent YoY to EGP694m, offset by a 27 per cent decline in provisions and ECL. Net profit after tax and minority interest jumped 39 per cent YoY to EGP304m.

Awad concluded: “Amid ongoing geopolitical volatility and persistent macroeconomic headwinds, market dynamics across the MENA region remained varied, both in terms of liquidity and overall performance. Nonetheless, the Brokerage business delivered notable growth in total executions, driven primarily by robust activity in Kuwait and the UAE. Bank NXT continued to broaden its portfolio, diligently cultivating a strong base that will underpin future growth and generate lasting value. Anchored by a solid foundation, the firm is well-positioned to adeptly navigate changing market conditions and confidently capitalise on emerging opportunities for the benefit of clients and shareholders alike.”

Executive reshuffle to strengthen UAE-based Emrill’s service delivery

In his new role, Thomas Friswell will lead key divisions, including Emrill Interiors and Heights

Rajiv Pillai
Rajiv Pillai

15 August, 2025

Executive reshuffle to strengthen UAE-based Emrill’s service delivery
Thomas Friswell/Image: Supplied

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UAE-based integrated facilities management provider, Emrill, has promoted Thomas Friswell to support services director, appointing him to the company’s executive leadership team.

In his new role, Friswell will lead key divisions, including Emrill Interiors and Heights, and oversee transport, accommodation, continuous improvement, business development, and the company’s Centre of Excellence. He will focus on strengthening integration across departments to advance Emrill’s strategic and operational goals.

Since joining the company three years ago, Friswell has shown adaptability and a strong results-driven approach. As associate director, he took on additional responsibilities, contributing to operational growth and enhanced service delivery. His operational background and close collaboration with on-site teams have enabled him to drive efficiencies, maintain service quality, and foster innovation across support functions.

Emrill CEO, Stuart Harrison, said: “Thomas has consistently gone above and beyond, taking on challenges with agility and always delivering results. His promotion reflects his significant contributions and the trust we place in his ability to further enhance Emrill’s operations. We are confident that under Thomas’ leadership, our support services will continue to evolve, enabling greater service excellence and operational alignment.”

Friswell said: “I’m incredibly proud to be appointed support services director and to join Emrill’s executive leadership team. Emrill has created a culture where people are empowered to grow, and I’ve been fortunate to benefit from this environment of opportunity, guidance and development. I’m looking forward to driving continued improvement across the business and delivering solutions that support our operations and clients.”

Read: Union Properties’ ServeU acquires House Keeping in Dhs100m deal

He plans to integrate AI-powered tools and digital solutions to streamline operations, enhance employee engagement, and expand emerging business divisions, while fostering innovation-led service improvements.

“Support services play a vital role in enabling success across all parts of the organisation,” Friswell added. “In this role, I look forward to working collaboratively across departments to strengthen our service delivery, elevate performance and contribute to Emrill’s continued growth.”

Friswell is a Fellow of the Chartered Management Institute (FCMI) and a Member of the Institute of Workplace and Facilities Management (MIWFM). He holds a Level 7 Diploma in Strategic Management and Leadership.

Zand, Mastercard partner to boost cross-border payment solutions

The partnership will enable Zand to offer seamless, secure and efficient cross-border money transfers to its customers

Neesha Salian
Neesha Salian

15 August, 2025

Zand, Mastercard partner to boost cross-border payment solutions
Image: Supplied

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UAE-based AI-powered fintech and financial services group Zand has signed a strategic agreement with Mastercard to enhance cross-border payment solutions using Mastercard Move’s money movement technology.

The partnership will enable Zand to offer seamless, secure and efficient cross-border money transfers to its customers.

In the first phase, Zand will provide deposits into bank accounts and wallets in multiple markets, along with cash pick-up services through Mastercard Move’s capabilities.

The collaboration is aimed at advancing the digital economy, driving innovation and expanding financial inclusion in the region’s financial services sector.

Zand-Mastercard collab to build financial inclusion

“At Mastercard, we are committed to driving innovation across the region’s payments landscape,” said J K Khalil, EVP and division president, East Arabia, Mastercard. “Our collaboration with Zand will connect more people and businesses to the financial system, helping drive greater financial inclusion and economic opportunity in the UAE and across the region.”

Michael Chan, CEO at Zand, said the partnership marked a “significant milestone” in the company’s mission to accelerate the digital economy. “The payments ecosystem is rapidly growing and evolving in the region and offers compelling potential to accelerate the applications of AI, blockchain and payments technology,” he said.

Mastercard Move offers fast, secure and efficient fund transfers for a range of payment flows including person-to-person, business payments and disbursements.

Payout options include cards, bank accounts, mobile wallets and cash, with cash payouts available through Mastercard’s global network of pickup locations to serve unbanked and underbanked populations.

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