MSI upgrades its business laptops with 12th Gen Intel core processor

MSI, a gaming hardware and innovative business solutions company, has announced the new versions of its Summit, Prestige, and Modern series with a 12th Gen Intel Core processor.

It also features discrete graphics powered by NVIDIA.

Derek Chen, MSI Notebook Worldwide sales and marketing director, said, “MSI’s roots are in high-performance laptops, and our business series laptops are built to complete any workspace. Our core mission has never changed; it’s built to be the backbone that maximises your productivity.”

Summit series
The Summit flip models features a 360° 2-in-1 design utilising the touch screen capability to swap into a tablet mode.

“The Summit series has been our top-of-the-line business and productivity laptop since 2019. Aside from the existing Summit E13 Flip Evo and Summit E16 Flip, the new E14 Flip Evo is joining this year’s ranks to provide even more sizing options for different user needs,” he added.

NVIDIA GeForce RTX graphics powers the E16 Flip to boost its performance further. The display also comes protected by Tobii Aware, automatically locking the laptop if the user is not nearby or blurring the screen from prying eyes.

“We are excited to partner with MSI and bring Tobii Aware to their users, a software-based on attention computing,” said Ulrica Wikström, VP of PC at Tobii. “Users and businesses want computers that proactively work to keep their information secure while also helping their wellbeing and productivity. This is exactly what Tobii Aware brings when paired with MSI’s new laptops.”

The series is also implemented with enterprise-grade securities such as webcam and port locks, discrete TPM support, fingerprint or IR webcam, and webcam status notification. If the user loses or misplaces the device, they can use the free Tile app to activate and locate the laptops.

“MSI Summit series is built for productivity, but it’s impossible to be productive if you spend unnecessary time searching for a lost or misplaced laptop,” said CJ Prober, CEO of Tile. “Our collaboration with MSI and Intel makes it easy to unlock Tile’s finding power with the pre-installed Tile Windows App, ensuring people can stay focused and productive.” Additionally, AI technology automatically allows the Summit to adjust the system resource based on the scenario. As a result, the Summit Series will help you succeed with a myriad of new features.

The Summit series comes with superior security, impressive performance, and thoughtful product design, “It is here to complete your work and maximise your productivity,” said Steven Yang, MSI Notebook Division, regional sales manager.

Prestige series
The Prestige Series design is driven by aesthetics. The Prestige 15 and Prestige 14 boast a thin and light chassis design for portability yet better thermals. The series features hi-res audio combined with DTS audio processing, providing a higher-quality listening experience from higher bit-rate encoding.

Users can choose between NVIDIA GeForce RTX graphics or the Intel Evo platform based on their performance preference. They can also benefit from the added security with face or fingerprint sign-in to log in faster with password-less options. In addition, long battery life and fast charging help users stay productive longer with ease of charge.

Modern series
MSI teamed up with popular French illustrator Lorraine Sorlet to tell four stories through visuals inspired by love, work, and travel for the Modern series. In addition, the series features a new chassis design to showcase the ‘modern’ look.

With Classic Black and Urban Silver chassis, the Modern series features a thin bezel, offers a higher screen ratio, a 180° flip screen that provides easy sharing, an enlarged touchpad that yields better scrolling, and a full-size screen keyboard.

“The Modern series is truly a beautiful accessory that you could carry wherever you go,” said Anne Lee, MSI Notebook Division, senior product marketing.

The laptops will be available in the UAE at Virgin Megastore, SharafDG, HyperX and Computronics Trading.