MSI unveils AI-powered innovations, next-gen gaming tech at CES 2025

MSI is making a statement at CES 2025, unveiling a lineup that merges AI-driven advancements with cutting-edge gaming technology.

From high-performance gaming monitors and graphics cards to AI-powered desktops and compact computing solutions, the PC maker is looking to push the boundaries of performance, design, and intelligence.

At the heart of its showcase is AI integration, with MSI demonstrating how artificial intelligence enhances system management, gaming experiences, and everyday workflows.

“AI is more than a feature; it’s a force that transforms experiences,” said Sam Chern, MSI Vice President of Marketing.

“MSI’s CES 2025 lineup harnesses the power of artificial intelligence to create tools that learn, adapt, and empower users. Whether it’s powering smarter gaming, boosting creativity, or making everyday tasks a little easier, we’ve built AI into our products to optimize performance, simplify workflows, and deliver experiences that feel tailor-made for you. MSI is proud to be at the forefront, driving the evolution of the AI-powered era,” Chern added.

Here’s a closer look at MSI’s CES 2025 innovations.

AI-Driven Advancements: Smarter Computing and Gaming

MSI introduces the AI Robot, powered by NVIDIA ACE, designed to operate locally without an internet connection. This software enables intuitive system control, allowing users to manage their MSI laptops and desktops using natural language commands.

Meanwhile, the MEG VISION X AI gaming desktop is redefining AI in gaming. A double honoree at the CES 2025 Innovation Awards, this desktop features Intel Core Ultra Series 2 processors and NVIDIA graphics, along with a 13-inch AI touchscreen that provides hardware monitoring, intelligent mode switching, and MSI monitor control. The built-in microphone and speaker allow for voice-based interaction, while Silent Storm Cooling AI optimises fan speeds for quieter, high-performance gaming.

Gaming Monitors: Record-Breaking Refresh Rates and Stunning Visuals

MSI is setting new standards in gaming displays with its MPG 272URX QD-OLED gaming monitor, which has earned a CES Innovation Award. As the world’s first DP 2.1 27-inch 4K 240Hz QD-OLED monitor, it features a 5-layer tandem OLED panel with EL Gen 3 technology, offering 166 PPI clarity and full-bandwidth DP 2.1a connectivity. G-SYNC compatibility ensures tear-free, low-latency gaming, while MSI’s AI Navigator enhances immersion and gameplay intelligence.

Meanwhile, MSI is also unveiling the MPG 272QR QD-OLED X50, the world’s first DP 2.1a QHD 500Hz monitor. This display is built for high-speed gaming, featuring G-SYNC compatibility for ultra-smooth visuals, VESA Certified DisplayHDR True Black 500 for deep blacks and rich contrast, and ClearMR 21000 for exceptional motion clarity. Like its counterpart, it integrates MSI’s AI Navigator, ensuring smarter and more immersive gaming experiences.

Next-Gen Graphics Cards: The Power of NVIDIA Blackwell Architecture

MSI is introducing its latest NVIDIA GeForce RTX 50 Series graphics cards, designed for AI-driven gaming and content creation. The lineup includes Project SL, S, V, Trio, X, and I, all featuring advanced thermal solutions to ensure optimal cooling and performance.

The RTX 50 GPUs, powered by NVIDIA Blackwell architecture, offer next-gen AI capabilities, enabling features like DLSS 4 for boosted performance and graphics fidelity and NVIDIA Studio enhancements for creators. Additionally, NVIDIA NIM microservices streamline AI assistants, agents, and workflows, making them more efficient.

For DIY gamers, MSI has unveiled Project I and Project X RTX 5080, 5070 Ti, and 5070 cards, designed to follow the SFF-Ready Enthusiast GeForce Card size guidelines. These GPUs provide compact yet powerful performance, making them ideal for mini-ITX and micro-ATX cases.

Power Supplies: Built for AI and High-Performance Computing

Ensuring next-gen GPUs and AI computing systems run smoothly, MSI has introduced the MEG Ai1600T PCIE5 and MPG A1250GS PCIE5 power supplies. These units feature 105°C-rated Japanese capacitors, whisper-quiet fans, and dual-color 12V-2×6 cables, ensuring efficient power delivery for AI applications.

The MEG Ai1600T PCIE5, in particular, uses SiC-MOSFET technology and interleaved PFC, providing server-grade stability and certifications from 80 Plus, Cybenetics, and PPLP.

Compact AI Computing and DIY-Friendly Motherboards

MSI is revolutionising compact computing with its Cubi NUC AI Series Mini PCs. The Cubi NUC AI+ 2M comes equipped with AI-driven tools, a fingerprint power button, and a dedicated AI Co-Pilot button for enhanced productivity. It also includes a built-in microphone and speaker, making voice interaction seamless.

For those looking for a streamlined, high-performance alternative, the Cubi NUC AI 1UM offers dual Thunderbolt 4 ports, HDMI, and dual 2.5G LAN ports, delivering powerful AI performance in a compact form factor.

In the motherboard segment, MSI’s new Intel and AMD B chipset motherboards provide high-end connectivity and simplified PC building. They feature EZ DIY enhancements, including:

• EZ PCIe Release and EZ PCIe Clip II for effortless GPU removal
• EZ M.2 Shield Frozr II and EZ M.2 Clip II for easy SSD installation
• EZ Antenna and pre-installed I/O shields for a more user-friendly experience

For DIY enthusiasts, MSI PROJECT ZERO X takes innovation a step further with a Back-Connect system, relocating all cables to the rear for a clutter-free panoramic setup. With glass panels that enhance customisation, this design redefines the aesthetics of PC building.

High-Speed Storage and Advanced Gaming Peripherals

MSI is also making waves in high-speed storage with the DATAMAG 40Gbps Portable SSD. This next-gen drive, built with USB 4.0 technology and the PHISON U21 controller, offers transfer speeds of up to 40Gbps. Housed in a durable aluminium shell, it is ideal for PCs, consoles, iPhones, and professional video editing applications.

The company is also introducing new gaming peripherals:

• STRIKE wireless keyboard, featuring hot-swappable keys and MSI SONIC switches
• VERSA wireless mice, delivering 26,000 DPI precision and ergonomic flexibility
• FORCE wireless controllers, equipped with hall effect sensors, responsive thumb-sticks, and customisable rear buttons
• MAESTRO headset, offering high-resolution audio and crystal-clear communication

With cross-platform connectivity, ultra-low latency, and lightweight designs, MSI is ensuring seamless performance for gamers, professionals, and content creators.

Where to Experience MSI at CES 2025

📍 Veronese 2403-2406, Level 2, Halls A-D, Venetian Expo
📍 Booth 3075, West Hall, LVCC

For the latest updates, visit MSI’s official site.