Milano strengthens dealer partnerships with annual UAE event

Milano, the bath and home solutions brand under the Danube Group, hosted its Annual Dealers Event in the UAE, gathering hundreds of traders who play a pivotal role in the company’s growth. The event featured new product launches, seasonal promotions, dealer recognition, and networking opportunities, underscoring Milano’s commitment to innovation and long-term partnerships.

A major highlight was the unveiling of Milano’s latest product line, presented exclusively to its dealer network. Supported by promotional schemes and seasonal offers, the launch is designed to help traders grow their businesses. The spotlight was also on Milano’s water heater collection, a timely focus ahead of the winter season. With tailored offers and competitive deals, Milano aims to help partners maximize sales during this peak demand period.

Milano also announced its newest dealer incentive programme, revealing Japan as the destination for the next fully paid trip. Top-performing traders who meet their annual targets will be rewarded with this experience, continuing a long-standing tradition that has taken dealers to Switzerland, Italy, Georgia, and Sri Lanka in previous years.

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The event included an awards ceremony recognizing outstanding performance across categories such as Best Dealer and Best Display. Anis Sajan, vice chairman of Danube Group, said: “Our traders are the true backbone of Milano. Their commitment has helped us expand our reach and deliver affordable, high-quality solutions to customers. The Dealers Event is not only about showcasing our innovations, it is about appreciating the people behind our success and setting ambitious goals for the future.”

Echoing this, Sahil Sajan, director of Milano, added: “This annual event is where partnerships truly turn into success stories. By launching new products, offering exclusive schemes, and rewarding excellence, we are ensuring that our dealers have every opportunity to thrive. Their achievements directly reflect Milano’s growth, and together we are building a stronger future for the brand.”

The evening concluded with a celebratory dinner, entertainment, and giveaways, giving traders the chance to network, share experiences, and strengthen ties. The Milano Dealers Event has grown into an annual tradition that blends business with celebration, reflecting the brand’s philosophy of partnership, growth, and shared success.