MicroStrategy enters into a strategic partnership with Abu Dhabi's Magnoos
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MicroStrategy enters into strategic partnership with Abu Dhabi-based Magnoos

MicroStrategy enters into strategic partnership with Abu Dhabi-based Magnoos

The partnership aims to help regional organisations overcome bottlenecks in adopting artificial intelligence and analytics

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MicroStrategy, the business intelligence company, has announced a strategic partnership with Magnoos Information Systems, the software value added reseller in the Middle East and Africa region and part of Midis Group.

This partnership develops platform-neutral analytics-driven solutions to help organisations consume business insights with ease and facilitate quick decision-making with actionable intelligence.

According to IDC, spending on big data analytics is expected to grow by 8.1 per cent in 2022 to reach $3bn in the Middle East, Turkey and Africa region. This statistic reinforces regional organisations’ interest in powering their operations, customer engagement processes, and overall business growth with technologies driven by data and analytics.

MicroStrategy’s hyperintelligence solution directly injects artificial intelligence and analytics capabilities into third-party business platforms such as Oracle and SAP ERP suite, IBM Maximo, Microsoft Dynamics and other platforms used by organisations. With zero clicks required, intelligence on customers, products, customer journeys, preferences is fed directly into applications and devices used by employees in the form of simple cards.

Headquartered in Abu Dhabi, Magnoos enables regional private and public organisations to implement technology solutions and adopt best practices to accelerate the cycle of business innovation. Through this partnership, their in-depth expertise and network will enable MicroStrategy to expand its footprint in the region.

“Since the onset of the pandemic, customer convenience is key to ensuring business plans’ success. There is a growing interest within the business community in the Middle East and Africa region to ensure customer convenience and satisfaction by using AI and analytics,” said Michael Halas, managing partner at Magnoos, emphasising the partnership.

“Our vision with MicroStrategy is to help organisations overcome the challenges of integrating AI and analytics into their processes with ease to deliver business value. Every organisation, regardless of size, uses multiple platforms to extract intelligence to meet business and customer demands. We want to eliminate the need to deploy several platforms for intelligence. With platforms powered by hyperintelligence, we will be able to help the workforce access relevant insights in real-time, round the clock on every device, application and interface they use on a daily basis.”

Commenting on the partnership, Ashruf Hassaballa, regional vice president, Middle East and Africa, at MicroStrategy, said, “At MicroStrategy, we are focused on delivering intelligence across an organisation by providing timely and relevant information in everyday applications used by all employees. This capability presents businesses in the Middle East and Africa region with a money ball moment. Our partnership with Magnoos will help us bring this breakthrough solution to organisations that seek to optimise and leverage their data to derive actionable insights effortlessly. Our solution will enable the workforce to flex their knowledge and expertise through readily available intelligence that requires zero clicks and discards the need to switch between applications.”

Read: Kyndryl and AWS announce strategic partnership to accelerate cloud adoption

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