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Mercedes-Benz teams up with designer Virgil Abloh to create one-off G-Class SUV

Mercedes-Benz teams up with designer Virgil Abloh to create one-off G-Class SUV

The unique artwork will be digitally revealed on September 8

Mercedes Benz Gordon Wagener Virgil Abloh

Louis Vuitton’s menswear artistic director Virgil Abloh will team up with Gorden Wagener, the chief design officer for the Daimler Group, to create a unique artwork which will be digitally launched on September 8, 2020.

The new collaboration, called Project Geländewagen, will result in an artwork created using the Mercedes-Benz G-Class, which made its global debut back in 1979.

Mercedes has said that a single home-scale replica of the artwork will be auctioned off after the global launch of the artwork next month, with proceeds from the auction donated to a charity that supports the arts.

The winning bidder will also receive exclusive access to the Abloh and Wagener and “a personal introduction to the inspirations behind the artwork and the creative powerhouses’ aspirations for it.”

The Mercedes-AMG G63
The Mercedes-AMG G63

“Mercedes-Benz today is much more than a luxury carmaker, it is a design brand and luxury label. One major reason for our success story is our aesthetic soul and the unique style of our house. The next step in pushing Mercedes-Benz design is our collaboration with Virgil Abloh. We are set to create something unseen in both of our branches,” said Wagener.

Meanwhile Abloh, who is also the CEO of the Off-White label, added: “Mercedes-Benz is a brand that stands for luxury and exceptional performance. Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”

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