Majid Al Futtaim launches ‘cinema in the snow’ at Ski Dubai

Mall operator Majid Al Futtaim has launched the region’s first cinema in the snow at Ski Dubai, offering a big screen experience “surrounded by real snow”.

Snow Cinema, a collaboration between Vox Cinemas and Ski Dubai and supported by Dettol, is available from December 11 until the end of February.

Visitors can meet Santa Claus in his grotto followed by a screening of movies such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily at 10am, 1pm, 4pm and 7pm.

There will also be a nightly screening of recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas.

Prices start at Dhs100 per person and include a cinema ticket and F&B package consisting of a hot chocolate, popcorn and bottle of water.

Guests can also book the VIP chalet, which costs Dhs800 for four people with each visitor receiving a cinema ticket, a two-course meal from North 28 Restaurant, a hand warmer, premium gloves and beanie as well as the standard F&B package.

The cinema also allows visitors to buy snacks including popcorn (salt or caramel) and hot chocolate from their seats or order food from North 28.

All the visitors at Snow Cinema will receive rental clothing, fleece gloves, socks, boots, a blanket, wireless headphones and a dedicated locker.

As part of health and safety guidelines, Ski Dubai has implemented a sanitisation and physical distancing plan. The maximum capacity is 48 people.

Cameron Mitchell, CEO at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure and Entertainment, said: “Today’s guests are becoming increasingly discerning and demand a more engaging and dynamic experience, making it essential that we continue to evolve and experiment. The launch of Snow Cinema… follows the Vox Cinemas Drive-In at Mall of the Emirates earlier this year.”