EV giant Lucid opens showroom in Dubai, expands presence in the region

Lucid Group, the electric vehicle manufacturer, has unveiled its latest venture into the UAE with the inauguration of a new retail outlet in Dubai.

Located in City Walk, the Dubai Studio marks the car company’s second foray into the Middle East.

Faisal Sultan, the company’s vice president and MD for the Middle East, hailed the expansion into the UAE as a pivotal moment for the company.

“The move of Lucid into the UAE represents a significant milestone,” Sultan said, adding, “The region continues to build momentum in its shift towards sustainable energy, emerging as a key market in EV ownership. With our studios in Riyadh and now in Dubai, we look forward to providing drivers in the Middle East and its surrounding areas with the innovative and dynamic experience of the award-winning Lucid Air.”

With existing studios in Riyadh and now in Dubai, Lucid anticipates furnishing drivers across the Middle East and neighbouring regions with the award-winning Lucid Air.

An immersive experience offered at the studio

The EV maker’s studio experience is designed to immerse customers in a digitally curated luxury environment tailored to their individual preferences, whether they engage in person or digitally.

Each studio serves as a showcase of the brand’s distinctive design ethos, offering visitors a close encounter with the Lucid Air.

The award-winning Lucid Air is coming to the UAE with the grand opening of our new studio in Dubai’s City Walk.

We’re bringing our unrivaled electric vehicle experience to more drivers across the globe. Schedule your test drive today https://t.co/jiiG1LWMQG#LucidMotors pic.twitter.com/DSo6iuKljx

— Lucid Motors (@LucidMotors) May 31, 2024

Lucid expands its presence in the Middle East

The studio marks the company’s expanding presence in the Middle East and goal to deliver electric vehicles throughout the region.

With the inauguration of the latest studio, Lucid now has 38 studio locations worldwide.

Furthermore, Saudi PIF-backed Lucid will inaugurate its service centre in Dubai Investment Park, providing comprehensive support services to customers across the country.

Lucid Air models in the UAE are priced from Dhs309,750 for the Air Pure Rear-Wheel Drive, Single-motor (430 hp); Dhs345,450 for the Air Touring All-Wheel Drive, Dual-motor (620 hp); Dhs519,750 for the Air Grand Touring All-Wheel Drive, Dual-motor (819 hp); and Dhs996,450 for the Air Sapphire All-Wheel Drive, Tri-motor (1,234 hp).