In 2013, Marafih oversaw Qtel’s rebranding to Ooredoo, as part of plans to bring all of its emerging market operations under one banner. The company also successfully listed its Iraqi operation Asiacell, raising $1.3 billion, and won one of only two new licenses to launch telecoms services in Myanmar, beating competition from across the world. Marafih has spearheaded Ooredoo’s expansion in recent years, with the operator now boasting a presence in 17 countries.