Top 100 Arabs 2024

Ronaldo Mouchawar, the founder and CEO of Souq.com, has been instrumental in its evolution into the Arab world’s largest e-commerce retailer a ter its acquisition by Amazon. Following Souq’s acquisition by Amazon in 2017, Mouchawar has been at the helm of the company’s regional expansion.

His strategic focus has revolved around integrating Souq and Amazon offerings, ensuring localised services, fostering a trusted online shopping environment, and continuously enhancing the product range while maintaining competitive pricing and swift delivery. Mouchawar’s leadership saw the introduction of Amazon Prime in the UAE in 2019, followed by the launch of Amazon.sa in Saudi Arabia in 2020.

Today, Amazon’s MENA network comprises more than 13 fulfillment centres, 720 external fulfillment nodes, and 65 owned and third-party delivery stations.