Leica Camera opens Middle East office in Dubai in joint venture with Perpetual Exposure

Leica Camera AG has set up its Leica Camera Middle East venture based out of Dubai, in partnership with its distributor Perpetual Exposure General Trading.

Leica Camera was represented in the UAE by its exclusive distributor Perpetual Exposure since 2015. In 2018, it opened a Leica Store in the Dubai Mall. The store includes several products from its camera and sports optics range as well as Leica accessories, and also houses a gallery in which rotating high-profile exhibitions by Leica photographers are displayed.

Leica Camera Middle East will be managed by Asaad Abboud, owner and managing director of Perpetual Exposure.

Apart from the UAE, the territories that it will represent include Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Jordan and Lebanon.

“The expansion in the near and Middle East is a further and consistent step in our global growth strategy. With the establishment of our national subsidiary in Dubai, we are sending an important signal and are convinced that our products ‘made in Germany’, manufactured with craftsmanship and precision workmanship, meet the consumer demand for high-end traditional brands and uncompromising quality that is growing strongly in this region,” says Matthias Harsch, CEO of Leica Camera AG.

“I am all the more pleased that with Asaad Abboud we have been able to win a very experienced partner for this challenging task in order to jointly open up new markets,” added Harsch.

Meanwhile Abboud added, “I am therefore confident that with this new Joint venture and the establishment of the Middle East subsidiary, we will accelerate growth, create new business opportunities and deliver an enhanced customer experience for passionate photographers and collectors alike.

“Our office will be housed in the Dubai Design District, a hub of inspiration and innovation having a common pioneering spirit of promoting creatives, talents and artists around the region.”