Automobili Lamborghini reports record year for sales in 2024
Operating income was at an all-time high at EUR835m with sales up as the sports car maker delivered 10,687 cars globally
Automobili Lamborghini reported its best-ever financial results in 2024, with revenue surpassing EUR3bn euros ($3.35bn) for the first time, despite challenges in the global automotive market.
The Sant’Agata Bolognese-based luxury carmaker saw revenue climb 16.2 per cent year-on-year to EUR3.09bn, while operating income rose 15.5 per cent to EUR835m.
Operating margin remained stable at 27 per cent, reinforcing Lamborghini’s position among the most profitable luxury brands.
“Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini,” said CEO Stephan Winkelmann. “Despite the difficulties in the automotive market and the highly competitive climate, in 2024 we recorded growth across all three macro-regions—Americas, EMEA and APAC—confirming the global strength of the brand.”
The company delivered 10,687 vehicles in 2024, a 5.7 per cent increase from the previous year, marking another annual record as it continued to surpass the 10,000-unit threshold.
Product expansion and electrification drive growth
Lamborghini’s performance was fueled by a significant transformation of its model lineup. Over the past 18 months, the company has launched three new vehicles, reinforcing its presence in the high-performance automotive sector.
The Revuelto, Lamborghini’s first high-performance electrified vehicle (HPEV) featuring a hybrid V12 engine, debuted as a key milestone in the company’s shift towards electrification. The Urus SE, an upgraded version of its popular Super SUV, brought improvements in technology, efficiency, and design. Meanwhile, the newly introduced Temerario, unveiled at Monterey Car Week, emphasised Lamborghini’s racing DNA with a redesigned engine and an uncompromising driving experience.
“The company continued to grow both financially and operationally in 2024, maintaining profitability in line with the world’s top luxury brands,” said CFO Paolo Poma. “Our goal remains to drive sustainable growth from both financial and environmental perspectives while creating long-term value for stakeholders.”
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Investment in innovation and workforce expansion
Lamborghini has prioritised investment in technology, research, and sustainability to enhance efficiency and product quality. The company has modernised production processes, implemented advanced materials, and optimised aerodynamics to maintain its engineering excellence.
As part of its growth strategy, Lamborghini has also expanded its workforce, adding 1,000 employees over the past two years—a 30 per cent increase.
The company’s largest-ever investment plan aims to support product development, manufacturing expansion, and sustainability initiatives.
With its 2024 record-breaking performance, Lamborghini is gearing up for new challenges as it seeks to consolidate its market position and advance its long-term electrification strategy.
