This Bollywood icon is the new brand ambassador of Etihad

Etihad Airways has partnered with Bollywood superstar Katrina Kaif as the new brand ambassador, as the UAE national carrier strengthens its presence in the Indian market.

Katrina Kaif, renowned for her global appeal and elegance, embodies the shared commitment to excellence as she reunites with Etihad.

Her association with the carrier will be unveiled through a captivating series of videos to be showcased across Etihad and Katrina’s social channels.

“I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s commitment to excellence and its dedication to bringing people together resonate with my values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences,” said Kaif.

The new partnership builds on Katrina’s collaboration with Etihad in 2010 when she was featured as a discerning traveller showcasing Etihad’s travel experience. Her prior partnership showcased her appreciation for the airline’s commitment to comfort and top-notch service.

Returning to partner again, Katrina and Etihad are showcasing Etihad’s strengthening relationship with Indian communities both domestically and in insignificant global markets such as the UAE, the US, the UK, and Canada.

Etihad, Katrina Kaif campaign video

As the brand ambassador, Katrina will be featured in a series of creative and engaging campaign videos that highlight the airline’s commitment to unparalleled comfort, flawless service, and seamless global connectivity.

“Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents while celebrating our commitment to uniting cultures and communities,” said Amina Taher, vice president of Brand, Marketing and Sponsorship at Etihad Airways.

“With her remarkable journey and global recognition, we’re not only showcasing Etihad’s offerings but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”

Etihad expects its partnership with Katrina to bolster the airline’s foothold in the Indian market, where it currently serves eight cities. The collaboration will kick off with the launch of a series of video campaigns that feature the Bollywood actor aboard the airline’s A350 aircraft.

The film highlights the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fi service, beautifully encapsulating Etihad’s unwavering commitment to excellence.

Emirates’new brand ambassador

Meanwhile, Emirates Airlines appointed Hollywood actor Penelope Cruz as its new brand ambassador in May. The Academy Award-winning actor features in a global advertising campaign that was launched in June.

The promotion campaign’s theme talks about how “travel is not just about the end destination, ​it’s also about how you get there.”

The ads show Cruz sampling the facilities available for First Class and Business Class customers aboard an Emirates Airlines flight. From trying a crafted beverage in the A380 lounge to a refreshing shower mid-air to cheering for a football game shown on TV, Cruz gets to do it all.

Read: Penelope Cruz is the new brand ambassador of Emirates Airlines