Kanoo Group chairman launches luxury JV
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Kanoo Group chairman launches luxury JV

Kanoo Group chairman launches luxury JV

Armonia Middle East will focus on cutting-edge events and high-end hospitality services

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Chairman of UAE-based Kanoo Group, Mishal Kanoo, has announced the launch of a new joint venture specialising in events, hospitality services and the world of luxury.

Kanoo has partnered with founder of French services company Armonia Group, Patrick Thélot, to establish Armonia Middle East, aimed at “creating innovative, sophisticated, cutting-edge events as well as providing high-end hospitality services to corporates, luxury and fashion brands”, according to a statement by the new company.

“The UAE and the GCC offer a unique opportunity for a firm with an upgraded skill set like Armonia to expand its operations in our region and bring excellency to a market in need of global champions,” said Kanoo.

Thélot added: “Armonia Middle East is an ambitious project my team and I have been working on for months. Our partnership with Mishal Kanoo brings this project to reality and I am impressed by the overwhelming inbound interest received so far.

“The GCC represents a synergetic addition to the Armonia Group global footprint.”

Armonia Group has been involved with numerous high-profile events across Europe including tennis tournament the Roland Garros French Open, the 24hr Le Mans car race, and United Nations climate change conferences COP 21 and COP 22. The group has also worked with clients including Total, Axa, Air France, the Palace of Versailles, and more.

Among its various services in events, Armonia Middle East will offer event design and building, project coordination, staffing services, video and audio solutions, marketing and communication.

In hospitality, the company will help public and private organisations improve engagement with customers or guests by providing highly qualified professionals and digital solutions at critical touch points; and in the world of luxury the firm will organise fashion shows, brand launches, VIP receptions, and more.



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