Hospitality giant Jumeirah names Thomas B Meier as CEO

Jumeirah, which is part of Dubai Holding, has appointed Thomas B Meier as its new CEO.

Meier, who has been with the company since 2021 and most recently served as interim CEO, will lead hospitality giant Jumeirah’s next growth phase as the brand works toward its Mission 2030 strategy.

As CEO, Meier will oversee Jumeirah’s ambitious plans to double its portfolio by 2030, with a focus on expanding internationally and cementing its position as a global leader in luxury hospitality.

The appointment comes at a crucial time for Jumeirah, which is on track to set new industry standards while continuing to deliver exceptional guest experiences rooted in culture and connection.

Meier served as COO of Jumeirah before the new role

Meier, who has served as Jumeirah’s COO since October 2021, has played a central role in guiding the brand through several important milestones, including its successful entry into Africa in 2024 with the launches of Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa.

Meier has also bolstered the leadership team with several key senior appointments in recent months, reinforcing the company’s foundation for future growth.

“I am honoured to lead Jumeirah’s next chapter,” said Meier. “Jumeirah has always set new benchmarks in luxury hospitality, consistently delivering extraordinary guest experiences. As we gear up for the opening of Jumeirah Marsa Al Arab and continue to expand into new markets, we remain committed to innovation. Our vision is to establish Jumeirah as one of the most influential hospitality brands worldwide, staying ahead of industry trends and exceeding the ever-evolving expectations of our most discerning guests.”

Under Meier’s leadership, Jumeirah is also focusing on the continued expansion of its portfolio with several high-profile property openings.

Recent launches include Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab in the United Arab Emirates, and Jumeirah Le Richemond in Geneva, Switzerland.

Today, Jumeirah operates a portfolio of 30 properties across the Middle East, Africa, Europe, and Asia.

The company is actively pursuing owner and operator opportunities globally in major gateway cities and resort destinations.