iPhone 17 buzz: Major redesign, camera upgrades, price hike
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iPhone 17 buzz: Major redesign, camera upgrades, price hike
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iPhone 17 buzz: Major redesign, camera upgrades, price hike

Industry insiders suggest this could be one of the most significant iPhone updates in years, featuring notable design, display, and camera changes

Nida Sohail
by
August 8, 2025
iPhone 17 buzz: Major redesign, camera upgrades, price hike
Image credit: AppleTrack/X account

Apple is gearing up for its next big reveal with the highly anticipated iPhone 17 series, expected to launch in early September. Industry insiders and leaks suggest this could be one of the most significant iPhone updates in years, featuring notable design, display, and camera changes. Fans and critics alike are buzzing with speculation about what Apple might unveil — from slimmer models to powerful new camera features.

Rumours also point to a possible price hike, the first in five years, sparking debate among prospective buyers. As Apple maintains its usual secrecy, every leak and insider tip gains extra weight. With the tech world watching closely, this launch promises to set new standards in smartphone innovation. Here’s everything we know so far about the iPhone 17 series, ahead of the expected September unveiling.

Read-iPhone 17 rumours: What to know about features, possible price, release date

Bloomberg’s Mark Gurman has claimed that September 9 or September 10 could be the unveiling dates, which would align with Apple’s long-standing tradition of holding iPhone events in the second week of September, shortly after the Labour Day holiday in the United States, an India Today report said.

Design: Slimmer model, horizontal camera layout rumoured

Apple appears to be making some noticeable design changes this year. Leaks suggest that certain models, including the iPhone 17 Air and the Pro variants, could feature a horizontal rear camera arrangement, replacing the familiar vertical layout seen in recent generations.

The Air model is expected to be significantly slimmer—about 2mm thinner than the current iPhone 16 Pro—making it lighter and easier to handle, while still delivering top-tier performance.

Display: 120Hz refresh for all models

Rumours indicate that all models of the iPhone 17 will finally feature a 120Hz display, an upgrade from the current 60Hz refresh rate on non-Pro models. This could mark a major improvement in the overall display experience.

When Apple debuted the iPhone 16 and 16 Plus with 60Hz screens, there was criticism from users expecting more in 2024. This update could address those concerns — and possibly bring always-on display support to the baseline model for the first time.

There’s also been speculation about scratch-resistant and anti-reflective displays. A July report from MacRumors suggests these features will arrive on the iPhone 17 Pro and Pro Max, but not on the baseline iPhone 17 or the Air, according to a CNET report.

Pricing: First hike in years likely

Bloomberg’s Mark Gurman has reiterated that the new iPhone announcement is expected on Sept. 9 or 10.

Pricing remains a major unknown. However, Jefferies analyst Edison Lee has predicted a $50 price increase for the iPhone 17 Air, Pro, and Pro Max models due to rising component costs and tariffs. He did not mention any pricing changes for the baseline iPhone 17.

If these predictions are accurate, the starting prices for the iPhone 17 lineup could be:

  • iPhone 17: $829
  • iPhone 17 Air: $979
  • iPhone 17 Pro: $1,049
  • iPhone 17 Pro Max: $1,249

Despite inflation and supply chain challenges, Apple has not raised base iPhone prices in five years, according to CNET.

New camera control feature leaked

A potential leak involving the iPhone 17 Pro hints at a second camera control feature, possibly a capacitive touch scroll surface, based on its placement on a test unit seen in ad production.

This new interface could allow users to adjust zoom and other camera settings more fluidly, without interfering with the main camera button. If true, this would address long-standing feedback about current swipe-based controls.

While the leak’s authenticity hasn’t been confirmed, the feature lines up with previous reports and could be revealed during the usual September keynote.

Camera upgrades: 8x zoom, Pro app, new color options

The iPhone 17 Pro models are rumoured to feature significant camera improvements, including:

  • 8x optical zoom
  • A new Pro Camera app
  • An additional camera control button

Tipsters also suggest the phone may arrive in a copper-like color with a centered Apple logo, part of Apple’s strategy to emphasize video creation features for vloggers and content creators.

While unconfirmed, these rumours align with reports of a redesigned rear camera system and enhanced video capabilities for the 2025 iPhone lineup.

Performance and battery: A19 chip, 12GB RAM, new cooling system

The iPhone 17 Pro is expected to bring 16 major upgrades, including:

  • Apple A19 Pro chip
  • 48MP Telephoto + 8K video support
  • 24MP front camera
  • 12GB RAM
  • Wi-Fi 7
  • New Dynamic Island UI
  • 25W wireless charging
  • Vapor chamber cooling system

Other rumoured features include:

  • 6.3″ OLED display
  • 120Hz ProMotion
  • Apple A19 chip
  • 24MP selfie camera
  • 50W MagSafe charging

The iPhone 17 Pro Max is also tipped to include the largest battery Apple has ever used, plus a bold new design and anti-reflective display.

A milestone upgrade year?

With only weeks to go before Apple’s next big event, the iPhone 17 series is shaping up to be one of the most substantial hardware updates in years. Between the thinner design, display enhancements, massive camera revamp, and potential pricing changes, Apple seems poised to cater to both general users and professional content creators alike.

All eyes now turn to early September, when Apple is expected to reveal the full picture.

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