Instagram to test artificial intelligence on faces to verify users are over 18

Instagram, under fire from safety advocates to keep children off the app and prevent teens from seeing harmful content, is testing new ways to verify users’ age. Among them: running users’ video selfies through an artificial intelligence that can determine if they are adults.

The Meta Platforms owned app recently started requiring users to submit their birthdate to verify that they are over 13 and eligible to use Instagram. The company has also introduced new privacy settings for 13 to 18 year olds, including parental controls. Now, if someone tries to change their profile to say they’re an adult, Instagram has a few options beyond submitting a personal identification card.

Read: Parental supervision tools for Instagram

Starting in the US, Instagram will be accepting video selfies, which Meta will submit to the identity verification company Yoti. “Yoti’s technology estimates your age based on your facial features and shares that estimate with us,” Instagram said in a statement. “Meta and Yoti then delete the image.”

Instagram is making the changes as part of a commitment to raise its standards around protecting teenagers. That promise came after a whistle-blower testified in October that Facebook had prioritized profit over the wellbeing of users, especially teens.

? Age Verification ?

To help us provide people with experiences that are appropriate, it’s critical for us to understand people’s ages.

Our approach to age verification now includes:
– ID upload
– Social vouching
– Video selfie with @getyotihttps://t.co/srrl8U83sd pic.twitter.com/22KHNQdBVf

— Adam Mosseri (@mosseri) June 23, 2022

Yoti said it trained the AI through “anonymous images of diverse people from around the world who have transparently allowed Yoti to use their data.” It has knowledge of what under-13s look like because of images obtained with parental consent, it added.

If users don’t want to submit a video or ID, they can also ask three adult users to vouch for them. Those users will get a request to confirm the person’s age, must respond within three days and mustn’t vouch for anyone else at the same time.