In pics: Dubai’s Emirates unveils retail store

Dubai-based Emirates has opened a 3,000 square foot retail store in the city.

Emirates World, the airline’s redesigned store, enables customers to shop for all of their travel needs, and immerse in its products via VR/ AR technologies.

The Emirates World store, located in Jumeirah Town Centre, features an open floor plan that enables shoppers to move about and immerse themselves within the store’s interactive experiences.

We’re reimagining the retail travel experience with the opening of ‘Emirates World’ in Dubai. https://t.co/sdkNXyZ9x1 pic.twitter.com/Mbwbqu5HAn

— Emirates Airline (@emirates) November 28, 2022

The shop hosts light and modern furniture, while Emirates’ travel consultants are available to provide advice for customers’ end-to-end travel needs.

“Emirates World sets a new standard for the travel retail store experience and embodies our commitment to provide customers best-in-class products and services across every touchpoint,” said Adnan Kazim, Emirates’ chief commercial officer.

“The opening of this latest concept store is an expression of our retail vision for the future and marks the first of several stores we’ll be opening in the coming years across our network. We’ll employ a mix of the latest technology coupled with personalised one-to-one service from our highly knowledgeable travel consultants. Our open, welcoming, and functional space will also allow customers to discover our products like Premium Economy seats, in addition to a host of other elegantly displayed experiences.”

Emirates launched its premium economy bookings from June 1. On a four-class Emirates A380, the premium economy cabin is located at the front of the main deck with 56 seats laid out in a 2-4-2 configuration.

Read: ATM 2022: Dubai’s Emirates to launch premium economy bookings from June 1

The carrier announced in September that it would debut the retrofitted A380s featuring its premium economy cabins to New York JFK, San Francisco, Melbourne, Auckland and Singapore from December.

Read: Dubai’s Emirates to introduce premium economy to five more cities in December