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IHG Hotels & Resorts to bring voco brand to Beirut

The voco Beirut Central District is a conversion property that will be rebranded by the end of this year

by Divsha Bhat

July 5, 2023

Image credit: Supplied

IHG Hotels & Resorts has signed a franchise agreement with DIA SARL to bring its voco brand to Beirut, Lebanon.

The signing took place in the presence of Walid Nassar, the Minister of Tourism for Lebanon.

The voco Beirut Central District is a conversion property that will be rebranded by the end of this year. It will add 123 rooms to IHG’s portfolio in Lebanon, and marks the brand’s debut in the Levant region.

The hotel is located in a prime location in Beirut, close to popular attractions such as Zaituna Bay, Beirut Waterfront and Beirut Souks. It will feature an outdoor pool, a spa, a gym, a business centre, a theater area, four meeting rooms and three dining options.

Guests will also be able to enjoy the benefits of IHG’s enterprise platform, relaunched app and transformed loyalty programme, IHG One Rewards.

“Having opened our first hotel in the Middle East – InterContinental Phoenicia in Lebanon decades ago, we are proud to continue to strengthen our footprint in the country and bring new brands to the market which continues to attract travellers with its blend of cultural, historic and cosmopolitan, said Haitham Mattar, managing director – India, Middle East and Africa, IHG Hotels & Resorts.

“We look forward to delivering exceptional hospitality and creating memorable experiences for our guests in Beirut.”

“This signing is also in line with our ambition to strengthen our offering across key markets in the Middle East and cater to various guest segments with world class hospitality options,” he added.

Hani Sheet, chairman of DIA SARL, commented: “This partnership aligns with our vision of offering upscale hospitality experiences in Lebanon.

The hotel’s prime location combined with outstanding facilities, voco Beirut Central District is set to become a preferred destination for both local and international travelers seeking a premium hotel experience in the heart of Beirut.”

Meanwhile, globally, with 46 open hotels and over 50 hotels in the pipeline, voco continues to be a key driver of IHG’s overall growth in the conversion space.

Since launching globally in 2018, the brand has enjoyed rapid growth with multiple signings across Europe, Middle East, Africa and Asia, including markets such as Saudi Arabia, UAE and Egypt.