Hyatt to open over 50 hotels worldwide by 2026

Hyatt is positioning itself at the forefront of the luxury and lifestyle hotel markets, with a pipeline of more than 50 hotel openings scheduled worldwide by 2026.

The announcement, made during the ILTM Cannes luxury travel trade show, underscores Hyatt’s focus on expanding its footprint in high-demand segments as global travel continues to rebound.

With luxury travel demand soaring in recent years, the hospitality company is strategically capitalising on this growth by focusing on both the luxury and lifestyle segments.

The company has already made impressive strides in these areas, increasing its luxury hotel portfolio by 28 properties in just the past three years, and doubling its luxury room count since 2017. Today, over 70 per cent of its global rooms are classified as luxury or upper upscale, a reflection of the brand’s broader strategy to cater to the growing global appetite for premium accommodations.

Targeting high-demand markets in Europe and beyond

According to industry analysts at Savills, Europe’s luxury hotel supply is projected to rise by more than 50 per cent by 2028, a trend that speaks volumes about the long-term investor confidence in this segment.

Hyatt’s strong growth in this region positions the company to seize a significant share of this expanding market.

The company’s lifestyle portfolio is equally thriving, thanks to an increasing demand for experience-focused travel among new generations of consumers. Hyatt has quintupled its lifestyle rooms since 2017, and 2024 alone saw the opening of 28 new lifestyle hotels. These efforts have been bolstered by Hyatt’s recent acquisition of Standard International, the company behind pioneering lifestyle brands like The Standard and Bunkhouse.

This acquisition is further solidified by the formation of a dedicated Lifestyle Group, headquartered in New York City, which will lead the company’s creative and strategic efforts in the segment under the direction of Amar Lalvani, former executive chairman of Standard International.

Global vision for luxury and lifestyle

Hyatt’s aggressive expansion plans include high-profile luxury and lifestyle projects across the globe. Among the standout openings slated for the next two years are the Park Hyatt Kuala Lumpur, Park Hyatt Johannesburg, and the highly anticipated Andaz Miami Beach and Andaz Gold Coast.

These additions will complement a growing list of successful openings in the luxury and lifestyle spaces, including Park Hyatt London River Thames, Alila Shanghai—the first urban resort-style Alila hotel in Greater China — and The Standard in Singapore and The StandardX in Bangkok.

One of the most eagerly awaited openings is the Miraval The Red Sea, which will make its debut in late 2025.

Marking the international debut of its Miraval brand, this wellness-focused resort will offer luxury travellers a transformative experience, with one of the largest spas in the Red Sea region.

Javier Águila, group president for Europe, Africa, and the Middle East at Hyatt, commented on the company’s momentum: “This has been an outstanding year for our luxury and lifestyle segments in the EAME region.

“Our recent hotel openings in Europe and the Middle East, including Park Hyatt London River Thames and Park Hyatt Marrakech, have exceeded expectations. With acquisitions like Mr & Mrs Smith and Standard International, we are poised to build on this success and continue delivering unparalleled experiences in these high-demand segments.”

Hyatt focused on brand portfolios to maximise growth potential

The hospitality brand’s strategic approach to expansion is rooted in its newly refined brand portfolios, which reflect a clearer focus on the distinct needs of luxury and lifestyle travellers. The company’s luxury portfolio, which includes prestigious brands like Park Hyatt, Alila, and Miraval, caters to the most discerning travellers, offering world-class service, exceptional amenities, and unparalleled design.

Meanwhile, the group’s lifestyle portfolio — encompassing Andaz, Thompson Hotels, and the newly acquired Standard International brands—appeals to travellers seeking cultural immersion, vibrant design, and dynamic social experiences. These properties focus on originality and creative programming, making them standouts in the competitive lifestyle market.

Crystal Vinisse Thomas, VP and global brand leader for Hyatt’s Luxury & Lifestyle Brands, said: “It’s thrilling to be at ILTM this year, showcasing our evolved brand portfolios. We’re constantly innovating to deliver unique and transformative experiences that not only meet the expectations of today’s luxury travellers but exceed them.”

With its clear focus on growth in luxury and lifestyle, the group is well-positioned to continue its leadership in these segments over the next few years.

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