HPE launches sales centre of excellence in Egypt

Hewlett Packard Enterprise (HPE) has launched a new Middle East and Africa regional Sales Center of Excellence (CoE) in Cairo, Egypt. Customer demand for secure connection, remote work solutions, data analytics capabilities, and as-a-service solutions will be met by the sales hub, which will capitalise on significant growth possibilities in the digital economy.

The new Cairo Sales CoE hub has been designed to deliver a scalable and competitive site focusing on innovation and skills. The hub will provide an engine for career development and will foster future leaders in the region. HPE will build on and deepen its ongoing collaboration with local universities and research institutes in addition to the technology and entrepreneurship centers in Egypt to recruit graduates and develop local expertise and capabilities for the technology sector.

As part of the expansion, planned new hires for the Cairo sales CoE are expected to nearly double HPE’s current sales resources in Egypt. HPE will also create new positions for apprentices, early careers and experienced hires to start work at the new hub. Graduate hires will work across sales, presales, sales supporting functions and channel, participating in a structured training program, including a two-year sales academy. Upon completion they will be able to move across various sales roles in the region.

Recently, HPE appointed Mohamed Wasfy as the country manager for Egypt. With over 20 years of experience in Egypt’s technology business, Mohamed has led many national sales strategies and supervised major business transformation efforts for large enterprises in prior roles with Intercom Enterprise, Oracle, and IBM.

Read: HPE appoints Mohamed Wasfy as country manager for Egypt

Mohamed’s key priorities include leading business transformation strategies and programmes as his core expertise while exploring new business collaborations with government bodies and private companies. He will also focus on identifying new and helping existing customers and partners navigate their business operations through HPE’s innovative solutions and maintain business continuity and operational excellence.